Consumer Researcher

Nothing; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A design-led tech company in London is looking for a strategic consumer researcher to analyze and define global target audiences. Responsibilities include executing and analyzing survey data, creating audience reports, and providing insights for product and marketing teams. The ideal candidate will have experience in audience research and strong data analysis skills. Join a dynamic environment where creativity is prioritized.

Qualifications

• Experience in audience research, cross-channel audience strategy, or customer insight roles.
• Strong data and analytical skills, with experience analyzing large datasets.
• Strong communication skills to translate insights into compelling narratives.

Responsibilities

• Execute and analyze customer survey data to identify audience needs.
• Perform analysis that informs audience definition and segmentation.
• Create and maintain reports capturing audience profiles and segmentation effectiveness.

Skills

Data analysis

Audience research

Communication

Survey creation

Project management

Tools

GWI

TWI

MRI

YouGov

Job description

Role

We are seeking a strategic and curious consumer researcher to analyze, define, and refine our global target audiences for the full product portfolio, delivering actionable insights for both global & regional teams. The successful candidate will support company-wide target audience research & customer segmentation to make sure product strategy and marketing campaigns are rooted in customer needs. They will also analyze audience survey results & deliver reports that represent the voice of the customer to guide segmentation & targeting.

Responsibilities

• Voice of the customer: Execute and analyze customer survey data and market research to identify audience needs and preferences.
• Define global audience: Perform the analysis that informs a unified approach to audience definition, segmentation, and prioritization across the whole product portfolio.
• Audience reporting and updates: Create and maintain reports that capture audience profiles, customer journeys and segmentation performance / effectiveness.
• Regional adaptation: Work closely with product and marketing teams to tailor global audience definition to specific regional contexts.
• Strategic insights: Provide insights to marketing, product and sales teams to support refinement of positioning and targeting strategies.
• Audience sharing: Ensure regional teams across the company understand and are empowered to apply audience segmentation locally.
• Connections planning: Analysis of how audiences actually live, move, and consume media, then collaborating on a strategy for how the brand can authentically slot into those moments
• Customer journey maps: Data analysis and Visualization of journeys from target audiences across regions.
• Regional adaptation documentation and guides: Documents that outline and explain how to adapt global audiences to regional market contexts, by following actionable local insights.
• Survey analysis: Create, execute, and analyze surveys that synthesize customer insights and feedback into actionable product, marketing and commercial recommendations.

Qualifications

• Experience developing audience selections and adapting them to regional / local contexts.
• Strong data and analytical skills, previous experience analyzing datasets over 10K rows
• Experience in audience research, cross-channel audience strategy, or customer insight roles
• Strong communication skills, with special ability to translate insights into compelling narratives to share with multiple stakeholders.
• Previous experience with survey creation tools required, previous experience with GWI, TWI, MRI, or YouGov preferred
• Ability to manage multiple initiatives simultaneously. Looking for a dynamic, entrepreneurial environment where they can learn and expand their skillset

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.