Commercial Specialist

Who+Why | Talent | Culture | Comms; Cardiff; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A creative agency is seeking a Commercial Lead to drive profitability and operational excellence. In this hands-on role, you'll manage forecasting, pricing discipline, and resource utilization while ensuring contract compliance. Ideal candidates will have a strong background in commercial leadership and the ability to translate data into insights. The package includes hybrid working in Cardiff and a competitive salary of £60-70k, along with generous holidays and pension benefits.

Benefits

Generous holiday allowance

Pension

Hybrid working

Qualifications

• Experience as a commercial leader from an agency or creative environment.
• Ability to translate complex data into actionable insights.
• Strong track record of operational excellence.

Responsibilities

• Own forecasting and margin management across client teams.
• Lead operational excellence from briefing through delivery.
• Champion continuous improvement through job management tools.

Skills

Data analysis skills

Leadership in change

Operational excellence

Job description

Overview

Commercial Lead needed to drive profitability, tighten processes, and deliver clear business impact in a busy creative agency.

Responsibilities

• Own forecasting, margin management, pricing discipline, and resource utilisation across client teams to ensure profitable growth and consistent delivery.
• Lead operational excellence from briefing through delivery, ensure contract compliance and GDPR, and drive adoption of job management tools — collaborating with Finance and the Head of Agency.
• Embed efficient, scalable processes with a strong commercial mindset and a track record of embedding efficient, scalable processes.
• Lead monthly commercial reviews, spot and fix overservicing issues, and embed best practice across all teams.
• Champion continuous improvement through systems like Workbook or Deltek, ensuring full adoption and effective training.
• Shape the agency’s commercial strategy in partnership with senior leadership and contribute to organisational initiatives such as restructures and financial modelling.
• Make decisions that directly impact profitability and client satisfaction in a hands-on, high-responsibility role.

Qualifications

• Experience as a commercial leader from an agency or creative environment, able to translate complex data into actionable insights.
• Strong track record of operational excellence and ability to lead through change.

Benefits / Package

The package includes hybrid working (1 or 2 days a week in central Cardiff), a salary dependent on experience of around £60-70k, generous holiday allowance, pension.