Commercial Manager

Reed Specialist Recruitment Ltd.; Remote; GBP 40,000 - 48,000; Full time

Job summary

A dynamic company in the drinks industry seeks a talented Commercial Manager to drive growth and strengthen relationships across a diverse portfolio of brands. Ideal candidates will have extensive experience in FMCG sales, strong analytical skills, and excellent communication capabilities. Responsibilities include collaborating with brand partners, managing customer relationships, and driving new product development. The position offers a competitive salary, benefits such as a car allowance, and flexible working options.

Benefits

Car allowance (£5,000)

Private medical cover

Company pension

Cycle-to-work scheme

Annual bonus

Staff discount on products

Flexible home working

Regular social events and tastings

Qualifications

• Minimum 2 years of customer management experience in FMCG food or drink.
• Full UK driving licence.

Responsibilities

• Develop and execute sales strategies with brand partners.
• Manage relationships with off-trade customers.
• Identify new producers to enhance the portfolio.
• Support forecasting and production planning for partners.
• Drive new product development aligned with market trends.
• Collaborate with internal teams across various functions.
• Identify growth opportunities using market insights.

Skills

Strong analytical and numeracy skills

Proven experience in sales or account management in FMCG

Excellent organisational and multitasking abilities

Clear and confident communication skills

Team player with problem-solving capability

Adaptable and proactive

Customer-focused with strong stakeholder management

Proficient in Microsoft Office

Education

A-Level or equivalent education

Job description

Commercial Manager

Salary: £47,500 per annum (DOE)

Location: Remote, Birmingham or London base, would be preferred

Job Type: Permanent, Full-time

We're looking for a talented Commercial Manager to join a dynamic business in the drinks industry. This role is key to driving growth and strengthening relationships across a diverse portfolio of brands. If you're passionate about FMCG and thrive in a fast‑paced environment, this could be the perfect opportunity.

What you'll do:

• Work closely with brand partners to develop and execute sales strategies.
• Manage relationships with off-trade customers, including grocery multiples, convenience and route‑to‑market channels.
• Identify new producers to expand and complement the existing portfolio.
• Support forecasting and production planning for partners.
• Drive new product development (NPD) aligned with market trends.
• Collaborate with internal teams across finance, supply chain and technical.
• Use market insights and data to identify growth opportunities.

What we're looking for:

• Strong analytical and numeracy skills.
• Proven experience in sales or account management within FMCG (preferably drinks).
• Excellent organisational and multitasking abilities.
• Clear and confident communication skills.
• Team player with problem‑solving capability.
• Adaptable and proactive in a changing environment.
• Customer‑focused with strong stakeholder management.
• Proficient in Microsoft Office (Excel, Outlook, Teams).
• A‑Level or equivalent education preferred.
• Minimum 2 years of customer management experience in FMCG food or drink.
• Full UK driving licence.

Benefits:

• Car allowance (£5,000)
• Private medical cover
• Company pension
• Cycle‑to‑work scheme
• Annual bonus
• Staff discount on products
• Flexible home working
• Regular social events and tastings

Schedule: Monday to Friday, 37.5 hours per week

Equal Opportunities: We are committed to diversity and inclusion and advocate for responsible consumption of alcohol.

How to apply: Please submit your CV and a cover letter outlining your experience and interest in the role.