Commercial Director - Leisure & Events

Michael Page Client Branded; Wetherby; On-site; GBP 125,000 - 150,000; Full time

Job summary

A prestigious family-run estate in Wetherby seeks a leader for leisure and events. The role involves developing a commercial strategy, driving innovation, and managing marketing efforts within a historic setting. Ideal candidates will have a strong background in hospitality or events, excellent leadership skills, and a passion for creating memorable visitor experiences. This role offers competitive compensation and the chance to shape a flagship venture in the estate.

Benefits

Competitive salary

Performance-based incentives

Collaborative working environment

Qualifications

• Proven experience in a senior commercial role within the leisure, hospitality, or events sector.
• Strong strategic and financial acumen with a demonstrable track record of delivering growth.
• Excellent leadership, communication, and stakeholder management skills.

Responsibilities

• Design and implement a long-term commercial strategy for leisure and events.
• Identify new revenue-generating opportunities including public events and hospitality services.
• Lead the marketing strategy for leisure and events across the Estate.

Skills

Leadership skills

Strategic thinking

Stakeholder management

Marketing knowledge

Financial acumen

Entrepreneurial mindset

Job description

Shape Bramham Estate's future : Lead leisure and events at a prestigious estate

• High-impact leadership : Drive growth and innovation in a family-run business

About Our Client

Bramham Estate, an historic 18th-century estate located in the heart of Yorkshire, renowned for its formally laid out landscape garden and park, heritage architecture, the prestigious Bramham International Horse Trials and renowned Leeds Festival. Run by the Lane Fox family, the Estate combines rich history with modern ambition, offering a unique setting for leisure, hospitality, and cultural experiences.

Job Description

• Strategic Development : Design and implement a long-term commercial strategy to establish and grow a sustainable leisure and events offering across the Estate.
• Business Expansion : Identify and develop new revenue-generating opportunities including public events, private functions, outdoor leisure activities, and hospitality services.
• Marketing Leadership : Lead the Estate's marketing strategy for leisure and events, ensuring strong brand positioning, effective audience engagement, and consistent messaging across all channels.
• Stakeholder Engagement : Build and maintain relationships with external partners, event organisers, local authorities, and community stakeholders to support the Estate's commercial objectives.
• Operational Delivery : Oversee the planning and execution of events and leisure activities, ensuring operational excellence, customer satisfaction, and alignment with the Estate's heritage and values.
• Financial Oversight : Develop and manage budgets, forecasts, and performance metrics to ensure profitability and long-term financial sustainability.
• Team Leadership : Recruit, lead, and inspire a high-performing team to deliver exceptional service and innovative experiences.
• Collaborative Working : Work closely with the Estate & Horse Trials Director to ensure coordination across estate operations and integration of leisure and events into the broader estate strategy.

The Successful Applicant

• Proven experience in a senior commercial role within the leisure, hospitality, or events sector.
• Strong strategic and financial acumen with a demonstrable track record of delivering growth.
• Excellent leadership, communication, and stakeholder management skills.
• Entrepreneurial mindset with the ability to identify and capitalise on new opportunities.
• Passion for heritage, countryside, and creating memorable visitor experiences.
• Experience in leading marketing and brand development initiatives.

What's on Offer

• Competitive salary and performance-based incentives.
• Opportunity to shape a flagship commercial venture within a historic estate.
• Collaborative and values-driven working environment.

Contact

Stephanie Lidster

JN-(phone number removed)Z

Quote job ref

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.