Channel and Performance Marketing Manager

Cycle Pharmaceuticals; Cambridge; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading biopharmaceutical company based in Cambridge is seeking a Channel and Performance Marketing Manager. This hybrid role focuses on developing and implementing omnichannel marketing strategies to engage healthcare professionals and patients. The ideal candidate will have a background in marketing, proven experience in digital campaigns, and strong analytical skills to translate data into actionable strategies. This position offers competitive compensation and a vibrant work environment within a fast-growing company.

Benefits

Competitive salary based on experience

Performance based bonus

100% employer paid membership for Private Health Insurance

Life and Critical Illness Insurance

Regular team building events

Qualifications

• Degree in Marketing or a related field, or equivalent industry experience.
• Proven experience in omnichannel, digital or performance marketing.
• Confidence using CRM platforms and data analytics tools.

Responsibilities

• Design and implement omnichannel marketing strategies.
• Develop campaign frameworks with clear objectives and KPIs.
• Monitor and report on performance metrics such as ROI and channel effectiveness.

Skills

Omnichannel marketing

Digital marketing

Data analysis

CRM platforms

Communication

Team leadership

Education

Degree in Marketing or related field

Tools

Google Analytics

Tableau

Marketing automation tools

Job description

Channel and Performance Marketing Manager

Cambridge, UK

Channel & Performance Marketing Manager

Position Summary: This is a full-time position within our Marketing department based at Cambridge office on a hybrid basis (minimum 3 days in the office).

Step into a role where you can shape the future of omnichannel marketing. As Channel & Performance Marketing Manager at Cycle Pharmaceuticals, your role will be pivotal in transforming how we engage with HCPs, patients and caregivers bringing to life meaningful experiences across every channel. You’ll be an analytical and data driven person with the ability to translate data into actionable insights and drive real-world impact in our key therapeutic areas. You’ll coach and inspire a high-performing team, challenge conventional thinking and drive continuous improvement across every touchpoint.

If you’re motivated by turning strategy into action, enjoy working in a fast‑paced growing business and want a role where your impact is visible and valued then this is the opportunity for you.

Our Company

At Cycle Pharma, we believe that Every Single Patient Matters. This is at the heart of why we work and were looking for people to join our team who share our vision. We know that life‑changing treatments need life‑improving product support to match, because when you put the two together, great things can happen.

Our core focus areas include rare metabolic, immunological, oncology and neurological genetic conditions where we improve existing drugs, repurpose them for new uses and bring generics back to market. Using cutting‑edge drug delivery technologies, we enhance the efficiency of treatments, offering patients greater freedom and choice.

If you want to know more about what we do then, why not check out our website below and look at some of our patient stories: Patient Stories - Cycle Pharma

Omnichannel Strategy & Execution

• Design and implement omnichannel marketing strategies that integrate email, paid media, social, web, events and sales channels to support brand objectives, both individually and through direct line reports.
• Partner with brand, sales and medical teams to ensure channel plans align with the customer journey and compliance requirements.
• Define and optimise the mix of owned, earned and paid channels to maximise reach, engagement and conversion.
• Support content personalisation and segmentation strategies across target audiences and therapy areas.
• Develop and maintain a lead generation programme in alignment with sales team’s needs, supporting sales teams with potential opportunities.
• Act as a strategic partner to brand teams, providing insights and recommendations on channel strategy, targeting and content optimisation.

Campaign Planning & Performance

• Develop campaign frameworks with clear objectives, KPIs and measurement plans aligned with business goals.
• Work closely with brand managers to lead effective campaign execution, collaborating with internal stakeholders and agencies to ensure timely and high‑quality delivery.
• Monitor and report on performance metrics such as engagement, conversion, ROI, MQLs and channel effectiveness.
• Embed a data‑driven, experimental mindset within the team encouraging testing, learning and optimisation to drive ongoing channel and campaign performance improvements.
• Champion the use of marketing automation, CRM and analytics tools to enhance campaign efficiency and targeting accuracy.
• Collaborate with data teams to improve data quality, tracking, and integration across platforms (e.g., CRM, Google Analytics, Dot digital).
• Identify opportunities to scale best practices and automation to improve speed‑to‑market and consistency across brands and regions.

Stakeholder Management

• Present performance insights and recommendations to senior stakeholders to guide investment and strategy decisions.
• Support, develop and mentor a small team of channel specialists.

The following skills and experience will be important in helping to set you up to succeed in this role:

• Degree in Marketing or a related field, or equivalent industry experience.
• Solid scientific understanding with a strong appetite for ongoing learning and knowledge development.
• Proven experience in omnichannel, digital or performance marketing, with hands‑on experience driving campaigns that deliver measurable results.
• Confidence using CRM platforms, marketing automation tools, Google tech stack, and Tableau for data insights.
• Analytical curiosity and a results‑oriented mindset with the ability to translate complex data into strategies that make a real impact.
• Confident communicator who enjoys collaborating and can influence and build strong relationships across teams and stakeholders.

Bonus Points if you have any of the following:

• Experience mapping customer journeys and developing segmentation strategies to personalise engagement.
• Exposure to agile marketing methods and test‑and‑learn frameworks that foster innovation and continuous improvement.
• Strong understanding of the pharmaceutical or life sciences industry, including HCP engagement and navigating regulatory requirements.

Benefits

• Competitive salary based on experience
• A collaborative high performing work environment
• Performance based bonus
• Opportunity to join a fast growing and ambitious business
• Company pension scheme
• 100% employer paid membership for Private Health Insurance
• Life and Critical Illness Insurance
• Regular team building events and an agile working environment
• Core working hours of 10am - 4pm

Diversity and Inclusion statement:

At Cycle Pharmaceuticals, we are committed to creating an inclusive, respectful, positive and diverse workplace. We do not discriminate on the basis of race, colour, religion, gender, age, disability, or any other protected characteristic. We actively support and embrace diversity, and we are working to build a team that reflects a wide range of backgrounds and perspectives.

We value your unique contributions and encourage you to join us in shaping a more inclusive future. If you require any reasonable adjustments - whether during the application process or in the workplace - we will be happy to support your needs. At Cycle, equality, inclusion, and respect are at the core of everything we do. We fully comply with all applicable employment laws, including those related to non‑discrimination, work authorization, and employment eligibility verification.