Buyer Engagement Manager, Money20/20

Informa Plc; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading B2B events company in the UK seeks an experienced professional for a role focusing on buyer recruitment and event management. This position requires 2-3 years of event sales experience and a proven track record in engaging with senior-level executives. The ideal candidate will have strong organizational and communication skills, with opportunities for professional growth and flexible working conditions.

Benefits

Diversity and inclusion networks

Career development programs

Flexible personal benefits

Company-funded private medical cover

ShareMatch scheme

Qualifications

• 2-3 years of event sales experience is a must.
• Proven success in securing hosted buyer meetings.
• Strong background in achieving sales targets.

Responsibilities

• Identify and recruit high-profile attendees from target verticals.
• Oversee the planning of 1-to-1 buyer meetings during the conference.
• Serve as the primary contact for buyers throughout the entire process.

Skills

Event sales experience

Communication skills

Relationship building

Organizational skills

Adaptability

Tools

Google Suite

MS Office

CRM tools (Salesforce)

Job description

Responsibilities

1. Buyer Recruitment: Identify and recruit high‑profile attendees from target verticals and job roles within fintech to meet audience and buyer goals; conduct strategic outreach campaigns via email, phone, and SMS to secure buyer commitments; review and qualify inbound buyer applications.
2. 1‑to‑1 Meeting Management: Oversee the planning and execution of 1‑to‑1 buyer meetings during the conference; utilize meeting management software to schedule and track buyer‑seller appointments; ensure high meeting fulfillment rates and resolve any scheduling conflicts.
3. Attendee Experience: Serve as the primary contact for buyers throughout the entire process; monitor and promptly respond to attendee inquiries and requests; proactively triage any issues or questions to ensure a seamless experience for participants.
4. Data Management and Analysis: Oversee the registration platform, ensuring clean data and timely approvals; analyze data for key outreach and follow‑up opportunities during meeting fulfillment; work closely with sales, marketing, and leadership teams to provide insights and improve program effectiveness.
5. Program Performance: Track and report on key performance indicators, including registration goals, number of participating companies, and meeting fulfillment rates; identify areas for improvement and implement strategies to enhance the hosted buyer program.

This is an excellent opportunity for someone looking to leverage great relationships while being part of significant growth for Money20/20. You'll play a crucial role in shaping the future of financial technology by connecting industry leaders and facilitating valuable business relationships. Join our team and help drive the future of the global money ecosystem forward!

Qualifications

• 2‑3 years event sales experience is a must.
• Proven success in event sales, including securing hosted buyer meetings, VIP memberships, and recruiting for roundtable discussions.
• Strong background in achieving and exceeding sales targets and attendee objectives in a fast‑paced events environment.
• Excellent communication skills, with the ability to engage and influence senior‑level executives.
• Proactive, dynamic, and adaptable to shifting priorities and market conditions.
• Skilled in building and maintaining strong relationships with high‑level clients and stakeholders.
• Ability to effectively manage multiple tasks, prioritize responsibilities, and meet deadlines under pressure.
• Prior experience in the events industry, specifically within sales or account management (preferred).
• Proficiency in Google Suite, MS Office, and CRM tools (Salesforce experience is a plus).
• Strong organizational skills with a keen attention to detail for managing client accounts and event logistics.

About Informa Festivals

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we’re shaping the next generation of business festivals.

Benefits

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available.
• Career opportunity: develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company‑funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• International collaboration: the chance to work with teams around the world.

See what our colleagues have to say at LifeAt.Informa.com