Business Professional - Global Market Development Manager

LanceSoft Inc; Bedford; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global marketing firm is seeking an experienced Market Development Manager in Bedford, United Kingdom. This role involves building and implementing marketing plans for new purification products, developing multi-channel marketing campaigns, and ensuring alignment with regional teams. Candidates should possess a relevant bachelor's degree and experience in marketing, particularly in Bioprocessing or Life Sciences. Strong project management, communication, and analytical skills are required for success in this dynamic organization.

Qualifications

• Marketing experience in Bioprocessing or Life Sciences highly preferred.
• Proven experience in marketing roles with growing responsibilities.
• Strong project management skills with a focus on deliverables.

Responsibilities

• Build and implement marketing plans for new purification products.
• Develop content for multi-channel marketing campaigns.
• Coordinate with marketing teams for alignment.
• Engage with digital marketing colleagues to optimize performance.
• Measure performance of marketing programs using critical metrics.

Skills

Project management skills

Analytical and problem-solving skills

Excellent written and verbal communication skills

Ability to collaborate across teams

Campaign creation and execution

Education

Bachelor's degree in a relevant field

MBA preferred

Job description

Job Description

The Purification marketing team is seeking an upbeat, creative, and proactive Market Development Manager to bring their experience developing and implementing go-to-market strategies, marketing campaigns developing and carrying out marketing plans to grow the purification business.

Nature and Scope

The successful candidate will take ownership of fully coordinated global marketing campaign plans, with the primary aim to raise awareness and drive the demand for existing and newly launched purification products. The Market Development Manager will possess skills to develop compelling marketing campaigns targeted primarily to biopharma, biotech, and CDMOs. The candidate will be experienced working in highly matrixed, global organizations and will build strong working relationships with various functional teams and outside vendors to implement integrated marketing programs crafted to help achieve global sales, marketing, and revenue goals.

The individual will have excellent written, verbal, and content creation skills with a proven record in campaign creation and execution with excellent returns on investment. With project management proficiency, the Market Development Manager will turn strategies into plans and plans into action and results. The successful candidate will be flexible, highly organized, thrive in a team environment, and be proactive and show initiative.

How will you make an impact?

• Build and implement marketing plans to commercialize new purification products and promote the existing purification portfolio
• Develop content for multi-channel marketing campaigns for purification products supporting events, webinars, web, social media, email, and sales channels and achieve agreed-upon results for key initiatives.
• Coordinate with regional and integrated marketing teams to ensure alignment and inclusion of purification priorities in broader group marketing plans
• Actively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels
• Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights
• Perform other related duties as required and/or assigned

How will you get there?

Minimum Requirements

• Bachelors or above in a relevant field. MBA preferred
• Marketing experience in Bioprocessing or Life Sciences highly preferred
• Proven experience in marketing roles with growing levels of responsibility and proven core proficiencies: 4Ps, marketing mix, marketing communication, channels, segmentation, value proposition, market research analysis, and marketing program development and execution
• Excellent written and verbal communication skills with the ability to present to varied audiences
• Strong analytical and problem-solving skills and the ability to distill sophisticated information into concise and easy-to-understand concepts
• Ability to collaborate across teams and geographies, with the ability to encourage, empower and influence others
• Strong project management skills with ability to manage short term deliverables concurrent with longer term strategic milestones
• Product launch experience

Mon-Fri onsite in Bedford, MA. Standard 8am-5pm hours most days.