Business Development Manager - Brand Experience & Live Events

DNA Recruit LTD; Greater London; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading events agency in London is seeking a Business Development Manager to drive client acquisition and nurture new opportunities. This pivotal role involves engaging potential clients, building a strong sales pipeline, and collaborating with internal teams on proposals. Ideal candidates have proven business development experience in live events or creative sectors, with excellent networking and presentation skills. The position offers a competitive salary of up to £50k and a hybrid working model with three days in the office.

Qualifications

• Proven experience in business development within live events or creative agencies.
• Strong understanding of key players and trends in the events landscape.
• Confident communicator and motivated self-starter.

Responsibilities

• Generate new opportunities through outbound new business activity.
• Maintain a qualified pipeline of potential clients.
• Track progress against new business targets.

Skills

Business Development

Client Acquisition

Networking

Presentation Skills

Strategic Thinking

CRM Systems

Market Research

Tools

Salesforce

Job description

Job Description

Business Development Manager – Brand Experience & Live Events - London/Hybrid

Are you a New Business Manager or Business Development Manager looking for an exciting new opportunity?

DNA Recruit is working with a Leading Full-Service Live Events & Brand Experience Agency that creates unforgettable experiences for some of the world’s best-known brands. They blend creative strategy, design, and production expertise to deliver impactful events — from large-scale conferences and exhibitions to immersive brand activations and experiential campaigns. With an ambitious growth plan and a collaborative culture, the agency is now looking for a dynamic new business professional to drive client acquisition and nurture opportunities across their expanding portfolio.

About the Role

As a key member of the business development team, you’ll be responsible for identifying, engaging, and converting new prospects into long-term partnerships. You’ll play a pivotal role in building the agency’s sales pipeline through targeted outreach, insight-led lead generation, and proactive relationship management.

Key Responsibilities

• Generate new opportunities through outbound new business activity and intelligent prospecting
• Develop and maintain a qualified pipeline of potential clients across key sectors
• Research target industries to identify growth areas and emerging opportunities
• Collaborate with internal teams to shape compelling RFP responses and pitch materials
• Reconnect with lapsed clients and revive warm leads within the agency network
• Track progress and report on performance against new business targets
• Act as a credible ambassador for the agency — confident in presenting, pitching, and networking
• Maintain accurate CRM records in line with GDPR compliance

Skills and Experience Required

• Proven experience in business development or new business roles within live events, brand experience, or creative agencies
• Strong understanding of the events and experiential landscape, including key players and trends
• Confident communicator and persuasive networker with excellent presentation skills
• Strategic thinker with the ability to turn insights into opportunities
• Familiarity with CRM systems (preferably Salesforce) and lead management processes
• Commercially aware with an understanding of agency profitability and time management
• A motivated self-starter who thrives on achieving targets and growing client relationships

Salary and Benefits

• Salary: Up to £50k
• Location: London (Hybrid – 3 days in the office)

Job Reference: AW 59931

All applications are viewed and evaluated according to the role requirements. At DNA we aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful - best regards the DNA team.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them.

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