Business Development Manager - Alba Restaurant

Alba-ldn; City Of London; On-site; GBP 59,000 - 70,000; Full time

Job summary

A luxury wellness brand in London is seeking a Brand Marketing Manager to lead the marketing strategy for its new flagship spa. You will be responsible for executing high-end campaigns, managing stakeholder relationships, and ensuring brand storytelling across all platforms. The ideal candidate has a strong background in luxury marketing, excellent communication skills, and a creative yet analytical mindset. Competitive salary and creative freedom are offered in this transformative role.

Benefits

Competitive salary up to 70,000

Professional development opportunities

Collaborative culture

Qualifications

• Experience in brand marketing within premium hospitality or luxury sectors.
• Proven track record leading integrated luxury campaigns.
• Strong writing skills for storytelling and marketing.

Responsibilities

• Develop and execute brand marketing strategy for Sonara.
• Lead pre-opening marketing initiatives to build brand awareness.
• Manage relationships with media, influencers, and luxury partners.

Skills

Luxury marketing experience

Brand storytelling

Project management

Digital marketing proficiency

Stakeholder management

Creative thinking

Analytical mindset

Communication skills

Job description

Business Development Manager - Alba Restaurant

Already a renowned name in international luxury hospitality, with critically acclaimed sites across Europe and Dubai, we are now expanding into wellness. Next year we are launching Sonara, a flagship luxury spa in Chelsea offering immersive bathhouse experience, a range of therapies and treatments, private suites and bespoke high-end finishes. We are now looking for a dynamic, strategic and creative Brand Marketing Manager to define, develop & deliver Sonara's brand identity, positioning and storytelling as we prepare for opening and beyond. As Brand Marketing Manager, you will:

• Develop and execute a holistic brand marketing strategy for Sonara, reflecting our luxury positioning, wellness philosophy and design ethos
• Lead pre-opening marketing initiatives: building awareness, generating buzz, and establishing the brand in London via integrated campaigns
• Manage brand storytelling across all touchpoints: website, social media, PR, content, partnerships, events and experiential marketing
• Activate and manage relationships with media, influencers, wellness ambassadors and luxury partners
• Oversee production of high-end creative assets, brand guidelines, lookbooks, digital content and press materials, ensuring visual and tonal consistency
• Work closely with external agencies (creative, PR, digital) and internal stakeholders (Operations, Design, Sales, People) to drive brand-aligned activations
• Plan and execute exclusive events, launches, VIP activations and brand experiences to reinforce Sonara's prestige and attract target audiences
• Monitor and analyse campaign performance (KPIs, ROI, brand metrics), leveraging data to optimise strategies and report to senior leadership
• Guide the development of storytelling narratives for Sonara's wellness rituals, thermal zones, architecture and signature treatments

Key Requirements

• Experience in brand marketing within premium hospitality, luxury wellness, 5* hotels/resorts or high-end lifestyle sectors
• Proven track record of leading integrated luxury campaigns from strategy to execution, including pre-opening or new-concept launches
• Deep understanding of luxury consumer behaviour and brand positioning in the high-end market
• Excellent storyteller with strong writing skills and the ability to craft compelling narratives across channels
• Proficiency in digital marketing, content strategy, social media and SEO
• Strong project management skills, with experience managing cross-functional teams and external agencies
• Exceptional stakeholder management: able to collaborate with design, operations, creative, and senior leadership
• Creative flair combined with analytical mindset; able to measure, interpret, and act on marketing performance metrics
• Excellent communication and presentation skills
• High attention to detail and a refined aesthetic sensibility

Preferred Experience

• Worked on pre-opening wellness or hospitality concept brands
• Experience running premium events, luxury partnerships, influencer programs, or VIP activations
• Experience in public relations and engaging with high-tier media

Why Join Us?

• Be part of a transformative wellness concept: helping to build Sonara from pre-opening phase into an iconic, design-led spa destination
• Opportunity to shape a luxury brand identity from scratch, with creative freedom and senior exposure
• Work with world-class designers, wellness experts and luxury partners to bring Sonara's brand to life
• Competitive compensation package of up to 70,000 and professional development opportunities within the wider group
• A collaborative, entrepreneurial culture: small, agile and high-impact team environment

If you're ready to take the next step in your career as Brand Marketing Manager and want to be part of this exciting new opening then apply today!