Business Development Manager

EssilorLuxottica; Northfleet; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global leader in vision care is seeking a Business Development Manager in Northfleet to engage independent opticians, drive sales, and manage customer relationships. The successful candidate will have proven sales account management experience and excellent communication skills. This role involves maintaining a consistent call program, selling a full product range, and delivering training to clients. Join a dynamic team dedicated to transforming the eyewear industry.

Qualifications

• Experience in successful sales account management.
• Ability to work independently and in a team.
• Excellent time management and organizational skills.

Responsibilities

• Maintain effective call programs for accounts.
• Sell full range of products to increase market presence.
• Implement customer training on new and existing products.

Skills

Sales account management

Excellent communication skills

Time management

Analytical skills

Negotiation techniques

Job description

Overview

Reporting directly to a Regional Sales Manager, the Business Development Manager will engage independent optician customers with effective account management. Increase use of Essilor lenses with existing accounts, increase profitable sales through direct and indirect channels. Seek opportunities to acquire new lens business directly or introduce other Essilor team members to deliver growth. In accordance with the Company sales and marketing strategy to meet revenue targets and adhere to the Company discount structure. Develop, build and maintain relationships to drive sales of the full product range in line with goals and forecasts. Ensure Essilor is progressive and growing as the customers preferred supplier on territory, self-motivated with strong results.

Responsibilities

• Maintain an effective and consistent call programme in field for both Direct and Indirect Independent Accounts.
• Sell the full range of Essilor products across your geographical area to increase sales by ensuring Essilor becomes the preferred supplier through negotiation with opticians.
• Present relevant marketing/commercial activity to key personnel, agreeing actions and processes to ensure success, with a focus on differentiation with personalised lenses and premium technologies.
• Regularly review with customers their business, product mix and supplier preferences, promoting Essilor lenses as first choice and securing lens volumes with a tailored commercial offering.
• Agree and implement customer training, in-practice and seminar formats, on all new and existing products to improve added-value sales and product mix.
• Maintain accurate customer records and reports for relevant accounts to ensure sales data and market activity can be analysed, recording all relevant information in Salesforce.com.
• Ensure Essilor and competitor product knowledge is continually maintained.
• Continually assess the market, maintain customer and competitor records to identify opportunities and provide call reports, monthly reports and forward planning sheets as required by Sales Management.
• Act as an ambassador of Essilor and its values, engaging colleagues from the Bespoke and Transitions teams with customers when appropriate.

Qualifications & Skills

• Experience in successful sales account management.
• Ability to work alone and as part of a remote team.
• Ability to use initiative and resolve problems within tight deadlines.
• Excellent communication skills, both verbal and written.
• Ability to analyse and interpret data effectively.
• Excellent time management and organisational skills.
• Experience with selling and negotiating techniques.
• Good commercial understanding.
• Computer literate and able to learn new tools.
• Knowledge and experience of pricing systems, marketing theory and its application, selling and negotiating techniques.
• Proven track record of delivering effective training and coaching to change behaviour.
• Previous experience of training in group and individual environments.

About Essilor

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products, iconic brands, and a network that offers consumers high-quality vision care and best-in-class shopping experiences. Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.