Brandstand Communications - Senior Account Director (London)

Diary Directory Limited; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading beauty communications agency is seeking a dynamic leader to drive innovative PR campaigns for a diverse portfolio. The successful candidate will manage a client portfolio, lead strategic communications, and mentor junior staff. This role requires over 8 years of experience in beauty communications, proven success with lifestyle brands, and strong digital marketing skills. The agency offers a hybrid working model, emphasizing flexibility with health insurance and additional perks like early summer Fridays.

Benefits

Hybrid working model

Health insurance

Pension scheme

Early finishes on Summer Fridays

Qualifications

• 8+ years experience in Beauty Communications.
• Proven track record with beauty wellness and lifestyle brands.
• Experience in implementing successful ROI driven social media campaigns.

Responsibilities

• Lead client portfolio and write strategic communications plans.
• Manage and develop junior staff members.
• Plan and execute UK launch events.

Skills

Beauty Comms experience

Digital marketing knowledge

Analytical skills

Project management

Strong communication

Tools

Cision

Kolsquare

Job description

Responsibilities

• Lead own client portfolio (5/6 brands) working alongside and reporting to the Managing Director.
• Lead execution of clients communications strategy, across press, digital and social channels. To include strong visibility across digital, social/influence and print media, across the UK and Ireland.
• Lead and deliver a strong strategic & creative vision approach and POV.
• Ensure strong, collaborative and valuable relationships with all clients and respective teams.
• An extensive network of high level media, influencer, and industry contacts is essential.
• Understand the vision, story, product offering and positioning of each of your brands and their position within the marketplace.
• Show a deep understanding of client's business in order to deliver strategic and creative campaigns against briefs.
• Lead your team to secure qualitative and impactful coverage across all digital, print and social platforms, ensuring a year on year increase.
• Generate story ideas and pitching proactively across the whole media landscape. Support junior members of the team in pitching and building relationships. Share best practice.
• Align with your own brand's marketing calendar and implement and manage the PR calendar to support all launch initiatives and seasonal focuses.
• Ensure daily liaison / rapport with key client contact to ensure strong collaboration and regular communication.
• Plan and execute all UK launch events and ensure strong print, digital and social influencer attendance. Work with production companies where required.
• Leading development and briefing of creative content for client projects and campaigns. Working with external creatives and producers to deliver on deadline.
• Identify collaboration opportunities and potential partnerships to promote owned brands and their services - always consider diverse and conscious initiatives.
• Consider a regional PR strategy for clients, include events and seasonal regional tours where required.
• Produce creative and engaging written press materials, pitches, strategies and content for clients - bring new ideas that keep products relevant and newsworthy beyond the new launch moment.
• A strong capability with digital and social insights and analytics tools as well as measurement, such as KPI development to tracking and campaign analysis.
• Monitor and manage client budgets ensuring no overspend.
• Contribute to new business pitching.
• Contribute to Brandstand social channels.

Management

• Day to day lead / management / organisation of your portfolio of brands.
• Implement best internal practices for team.
• Manage, develop & inspire junior staff members. Enabling them to create & execute meaningful personal development programmes.

Contribute to the Senior leadership team.

In this role, you will lead a team to deliver innovative, integrated campaigns that drive measurable results for our diverse client portfolio. Your deep industry expertise, extensive network of media and influencer contacts, and ability to inspire cross-functional teams will be key to our agency's continued success. The ideal candidate is a strategic thinker, creative problem solver, and inspiring leader who consistently delivers exceptional client outcomes, with humour and grace!, A proactive, innovative leader who thrives in a fast-paced environment.

Key Attributes

• Can Do attitude.
• A creative problem solver with a passion for staying ahead of industry trends.
• High levels of initiative, professionalism, and accountability.
• Highly skilled communicator.
• Good sense of humour essential!

Skills, Knowledge and Expertise

• 8+ years experience in Beauty Comms.
• Proven track record / success with beauty wellness and lifestyle brands.
• Experience in implementing successful ROI driven social media campaigns.
• Strong understanding of how relevant digital marketing channels function.
• Experience with online marketing tools; Cision, Kolsquare etc.
• Excellent analytical and project management skills.
• A multi-tasker who enjoys working in a fast pace environment and can adhere to deadlines.
• Strong negotiation, presentation and communications skills.
• Strong team management skills.
• Confident and dynamic leader.
• Entrepreneurial spirit with a vision to spot opportunities.
• Keen interest in industry trends.

Benefits

• Hybrid working - Our team enjoys the flexibility of a hybrid working model with 3 days a week in our Fitzrovia office.
• Health Insurance - We offer a comprehensive health insurance policy.
• Pension Scheme - A supportive employee pension scheme is offered.
• Summer Friday's - All of our staff enjoy an early finish on Friday's during the Summer.