Brand & Product Marketing Manager

THG; Hyde; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global e-commerce group is seeking a Product Marketing Manager in Hyde. This role involves owning product positioning and go-to-market strategies for Myprotein products. You'll collaborate across teams to ensure successful product launches and gather consumer insights to shape strategy. The ideal candidate will have extensive experience in product marketing within FMCG or lifestyle sectors. Benefits include generous annual leave, a state-of-the-art gym, and staff discounts on brands.

Benefits

25 days annual leave

Enhanced maternity and paternity pay

On-site gym

Up to 50% staff discount

Qualifications

• Proven experience in Product Marketing, ideally within FMCG or lifestyle brands.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder management skills with cross-functional influence.
• Strong storytelling abilities with an understanding of consumer psychology.
• Data-driven mindset using insights to shape strategy.

Responsibilities

• Own product positioning, value propositions and messaging frameworks.
• Lead end-to-end go-to-market planning for product launches.
• Act as the key marketing partner to Product Development and Commercial teams.
• Leverage customer data to inform product strategy and messaging.

Skills

Proven experience in Product Marketing

Strong storytelling and copywriting skills

Excellent stakeholder management skills

Data-driven mindset

Job description

Overview

As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight‑led, commercially impactful and brand‑consistent across all channels and markets.

Responsibilities

• Own product positioning, value propositions and messaging frameworks across assigned categories.
• Translate product features, nutritional science and innovation into compelling consumer‑facing narratives.
• Develop and maintain product architecture, naming conventions and portfolio logic.

Go‑To‑Market & Launch Excellence

• Lead end‑to‑end go‑to‑market planning for new product launches, renovations and limited editions.
• Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
• Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.

Cross‑Functional Collaboration

• Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
• Influence product roadmaps using customer insights, market trends and competitive analysis.
• Work closely with Regional and International teams to localise launches where required.

Consumer & Market Insight

• Leverage customer data, research and performance insights to inform product strategy and messaging.
• Monitor category trends, competitor activity and emerging consumer needs.
• Use post‑launch analysis to optimise future launches and product performance.

Commercial & Performance Focus

• Support commercial planning through clear articulation of product benefits and key selling points.
• Track launch performance against KPIs including sales, conversion, engagement and awareness.
• Continuously optimise messaging and channel strategies based on performance data.

Qualifications

• Proven experience in Product Marketing, Brand Marketing or Go‑To‑Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
• Strong experience delivering end‑to‑end product launches in a fast‑paced environment.
• Excellent stakeholder management skills with the ability to influence cross‑functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data‑driven mindset with experience using insights to shape strategy and execution.

Desirable

• Experience within sports nutrition, health & wellness or performance‑led brands.
• Exposure to global or multi‑market product launches.
• Understanding of e‑commerce and DTC business models.

About THG

We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives.

Benefits

• 25 days annual leave plus bank holidays.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.
• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.