BRAND MARKETING SPECIALIST - MARKETING TEAM

Grand Touring Automobiles; Markham; On-site; GBP 35,000 - 50,000; Full time

Job summary

A luxury automotive dealership is seeking a Brand Marketing Specialist to enhance the presence of renowned brands through digital and social experiences. This role involves executing marketing strategies, collaborating with OEM teams, creating engaging content for social channels, and analyzing performance metrics. The ideal candidate should have 3-5 years of marketing experience, strong creative skills, and the ability to work independently. Benefits include company events, health care, and a supportive work environment.

Benefits

Company events

Dental care

Employee assistance program

Extended health care

Life insurance

On-site parking

RRSP match

Vision care

Qualifications

• 3–5 years of marketing experience across digital, social, content, and branding.
• Strong ability to produce engaging content while maintaining luxury brand standards.
• Confident in working independently, from concept to execution.

Responsibilities

• Execute marketing initiatives aligned with OEM brand guidelines.
• Plan and schedule content across social channels for all brands.
• Track performance analytics and adjust strategies based on insights.

Skills

Creative skills

Social media management

Content creation

Marketing analysis

Job description

Brand Marketing Specialist - marketing team

Full-Time | marketing team | Markham, ON | Dec 11, 2025

Job Description

Step into the world of luxury automotive. Grand Touring Automobiles is looking for a creative and driven Brand Marketing Specialist to elevate the presence of Jaguar, Land Rover, and Polestar across digital, social, and in-store experiences. If you’re a strategic thinker with a passion for storytelling, brand alignment, and innovative campaign ideas, this is your opportunity to shape the way our clients connect with three of the world’s most iconic automotive brands.

Responsibilities

• Execute marketing initiatives in strict alignment with each OEM’s brand guidelines, tone, and visual standards.
• Maintain relationships with OEM corporate marketing teams; ensure deadlines, assets, and approvals are met.
• Monitor upcoming OEM campaigns, launches, and incentive programs to align dealership-level execution.
• Plan, create, and schedule content across all social channels for all three brands.
• Capture and edit in-store content (vehicle walkarounds, behind-the-scenes, staff features, new arrivals).
• Write engaging captions that reflect each brand’s luxury identity.
• Track performance analytics and adjust strategies based on insights.
• Brainstorm and execute out-of-the-box marketing concepts to drive sales, service bookings, and parts revenue.
• Develop localized campaigns unique to Grand Touring (test drive events, owner spotlights, lifestyle stories).
• Identify new channels or trends to elevate engagement (reels, partnerships, micro-influencers, UGC).
• Work closely with Sales Managers to promote inventory, incoming allocations, and special units.
• Partner with Service leadership to market seasonal service campaigns, upsells, and retention tactics.
• Collaborate with Parts & Accessories to highlight new products, boutique items, and promotions.
• Coordinate with management to ensure messaging reflects business goals and KPIs.
• Help plan and execute dealership events (launch nights, customer appreciation events, VIP previews).
• Explore partnerships with local businesses, luxury brands, or community groups aligned with each OEM’s identity.
• Represent the dealership at events to capture social content and connect with the community.
• Track KPIs for social, campaigns, website traffic, and lead behavior.
• Prepare monthly marketing reports with insights, wins, and recommendations for improvement.
• Monitor competitor marketing for inspiration and opportunities.
• Manage marketing calendars, deadlines, and content libraries.
• Keep track of OEM co-op opportunities and ensure compliant submissions.
• Coordinate photoshoots, vendors, printers, and creatives when needed.

Experience

• 3–5 years of broad marketing experience across digital, social, content, and branding.
• Strong creative skills with the ability to produce engaging content and maintain luxury brand standards.
• Confident working independently — able to take ideas from concept to execution with minimal direction.
• Experience managing social media platforms, planning campaigns, and analyzing results.
• Collaborative and adaptable, with the ability to work closely with sales, service, and management teams.
• A proactive marketer who brings fresh ideas and is ready to grow into a more senior role.

Benefits

• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• RRSP match
• Vision care

Work Location: In person