Brand Marketing Specialist - Boots Opticians

BOOTS; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading health and beauty retailer is seeking a Brand Marketing Specialist to enhance brand perception and drive customer engagement through innovative campaigns. The role involves collaborating with internal and external teams to execute brand initiatives effectively. Ideal candidates will have experience in marketing and strong communication skills, aiming to elevate the brand's presence and impact.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counselling and support

Qualifications

• Some experience of executing brand and advertising creative.
• Minimum of three years in a marketing or brand role.
• Experience of leading a brand activation.

Responsibilities

• Execute all brand reappraisal campaigns.
• Collaborate with the Brand Marketing Manager on strategy.
• Deliver impactful creative with agencies.

Skills

Media landscape understanding

Experience in brand execution

Strong aesthetic & design eye

Good communication skills

Experience with marketing agencies

Education

Marketing qualification

Job description

Overview

Closing Date: Monday 6th October

Location: Nottingham

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

About the role

Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team- an exciting new role at the heart of Boots Optician's brand growth plans. As our brand seeks to evolve and drive new customers in, it's time for change. We\'re focusing on getting our customers to think about our brand differently, turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.

The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians \'Brand reappraisal\' three-year plan initiative across all advertising channels, activations (e.g. sponsorships, ambassadors, TV and radio adverts) and by collaborating closely with other marketing channels.

Through innovative media planning and creative excellence (working with internal and external agencies), this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency, meaning and difference, as well as volume and conversion.

Key responsibilities

• Responsible for execution of all brand reappraisal campaigns from a media & creative perspective
• Collaborate closely with Brand Marketing Manager on overall strategy & approach
• Work with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary, meaningful & differentiated way. Adhere to professional, legal & brand guidelines, delivering exceptional execution.
• Work with our media agency to deliver efficient & effective media placements
• Support with budget process and raising of POs
• Keep up to date with creative & media best practice
• Understand & interrogate all brand measurement & econometrics, working with Brand Marketing Manager to find ways to improve activation performance
• Collaborate with Boots UK Marketing on execution of joint brand plans
• Collaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plans
• Collaborate with Boots UK Marketing, social media team, PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrand

Qualifications

Required

• Understanding of media landscape, channels & innovation
• Some experience of executing brand and advertising creative including the processes to do so (e.g. TV, video, social etc.)
• Strong aesthetic & design eye
• Good Communicator & Relationship Builder
• Experience of working with marketing agencies

Nice to have

• A Marketing qualification
• Minimum of three years in a marketing or brand role
• Experience of leading a brand activation
• Worked in Retail / Healthcare previously, Optical would be helpful

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What\'s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\'ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.