Brand Marketing Executive

BBC; London; Hybrid; GBP 28,000 - 41,000; Full time

Job summary

A leading broadcasting organization is seeking a Brand Marketing Executive to join its innovative marketing team in London. This full-time position offers a salary between £28,100 and £40,633, depending on experience. In this hybrid role, you will support impactful campaigns while collaborating across creative teams. Ideal candidates are passionate about marketing and storytelling, with strong organizational and communication skills.

Qualifications

• Experience planning or delivering a campaign or event.
• Strong organizational skills with the ability to manage tasks.
• Excellent written and verbal communication skills.

Responsibilities

• Support the development of campaign briefs.
• Collaborate on creative concepts and media planning.
• Ensure campaign materials are delivered on time.

Skills

Campaign planning

Organizational skills

Written communication

Collaboration

Creativity

Job description

Overview

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: Fixed-term Contract/Attachment, Full-time until 27 March 2026 (Start date ASAP)

DEPARTMENT: BBC Chief Customer Officer Group (TV Content Marketing)

LOCATION: London – Hybrid

PROPOSED SALARY RANGE: £28,100 - £40,633 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We\'re happy to discuss flexible working. If you\'d like to, please indicate your preference in the application – though there\'s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Purpose of the role

Are you bursting with creative ideas and ready to take the next step in your brand and marketing career? As a Brand Marketing Executive, you’ll help shape how audiences connect with the BBC’s brand – a symbol of trust, creativity, and unity. This role offers the chance to make a real impact by supporting campaigns that inform, educate, and entertain millions.

Why join the team

Join a dynamic, brand-focused marketing team where your ideas matter and your growth is supported. You’ll gain hands-on experience working on campaigns that span social media, live events, and major brand moments. Collaborate with teams across the BBC and contribute to work that reaches audiences nationwide. Expect a creative, inclusive environment that values collaboration and innovation.

Your Key Responsibilities And Impact

• Support the development of clear, focused campaign briefs (training provided).
• Collaborate on creative concepts, media planning, and campaign execution.
• Ensure campaign materials are delivered on time and align with brand standards.
• Assist or lead on event and partnership activities.
• Use audience insights to inform creative decisions and improve campaign performance.
• Monitor campaign effectiveness and proactively flag risks or issues.
• Work closely with internal teams (Creative, Social Media, Comms, Media) to deliver impactful work.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Experience planning or delivering a campaign or event.
• Strong organisational skills with the ability to manage tasks and meet deadlines.
• Excellent written and verbal communication skills.
• Comfortable working collaboratively and giving constructive feedback.
• Passion for marketing, creativity, and storytelling.

Desired But Not Required

• Familiarity with the BBC’s content, brand guidelines, or values.
• Interest in media, entertainment, or broadcasting.
• Understanding of audience engagement, especially with 16–24-year-olds.
• Flexible and open to learning new approaches and tools.
• Awareness of current marketing trends and technologies.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.