Brand Marketing Executive

Rocco Forte Hotels Germany_Career; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A luxury hotel brand in London is seeking a Brand Marketing Executive to enhance brand reputation and presence in the luxury hotel market. The role involves collaboration with various teams to create marketing materials, maintain brand consistency, and assist in digital marketing efforts. Ideal candidates will have experience in marketing, strong communication skills, and a background in luxury hospitality. Benefits include discounted rates at 5-star properties and health insurance.

Benefits

Discounted rates at any of our 5-star properties

Various F&B and Spa discounts

Learning and development opportunities

Enhanced pension

Enhanced holiday entitlement

Health insurance

Qualifications

• Proven experience in marketing or brand coordination, preferably in the luxury hospitality industry.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and social media platforms.

Responsibilities

• Assist in creative development, media planning, and campaign analysis.
• Ensure brand consistency across all marketing collateral.
• Support EVP of Brand Marketing in research projects and presentations.

Skills

Experience in marketing or brand coordination

Strong communication skills

Digital marketing tools proficiency

Attention to detail

Creative thinking

Organisational skills

Ability to work independently

Knowledge of SEO and analytics tools

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Overview

The Brand Marketing Executive will be instrumental in helping us maintain and enhance our brand’s reputation and presence in the competitive luxury hotel market. The Brand Marketing Executive’s primary role is to work closely with the Associate Director of Brand Marketing Services on creating marketing assets, developing marketing materials and tools, setting the brand tone and collaborating with the hotel and sales teams to implement marketing strategies that align with our brand identity and objectives. The Brand Marketing Executive will also collaborate with other functional teams in the marketing department (Digital, PR and CRM) on selected projects as agreed with Brand Marketing Services.

Responsibilities

• Advertising: assist in creative development, media planning and campaign analysis, responsible for proofreading and material dispatch to publications.
• Branding: ensure brand consistency across all marketing collateral, both internally and externally, and assist in the maintenance of brand guidelines. Responsible for ensuring the Marketing Assets drive and the website Media Centre are up to date.
• Market intelligence: support our EVP of Brand Marketing in special research projects and presentations, includes identifying target audience and market opportunities and trends. Responsible for competitor monitoring and analysis with a quarterly report on competitor activity.
• Marketing materials: assist in developing new consumer and trade marketing materials, responsible for coordinating collateral updates and reprints with hotel and sales teams, supervise translation and copywriting projects with external agencies, assist in hotel quarterly audits.
• Photography and film: assist in pre and post production for film, illustration and photography shoots. Responsible for marketing asset management and ensuring key systems (including Vimeo and Dropbox) are up to date with the latest materials. Responsible for overseeing the Leonardo Online Image Library (and equivalent), working with hotels (marketing and distribution) to ensure content is up to date.
• Digital Marketing: maintain website library and manage PDF updates on https://www.roccofortehotels.com/brochures/
• Event Coordination: assist in organising and promoting brand-related events, such as product launches, press conferences, and brand partnerships.
• Internal Marketing: assist in loading selected stories to Fortissimo website.

Who we are looking for

• Proven experience in marketing or brand coordination, preferably in the luxury hospitality industry.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and social media platforms.
• Exceptional attention to detail and a passion for maintaining brand consistency.
• Creative thinking and the ability to develop engaging content.
• Strong organisational and project management skills.
• Ability to work independently and as part of a team.
• Knowledge of SEO and analytics tools is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.

Why working with us

Our Team Members are our greatest asset, and we strive to create a fun, engaging work environment. We are committed to giving our Team Members the skills and support required to deliver unrivalled service, and most importantly, to grow in their careers.

Benefits

• Discounted rates at any of our 5-star properties
• Various F&B and Spa discounts
• Learning and development opportunities
• Enhanced pension
• Enhanced holiday entitlement
• Health insurance