Brand Manager

McCormick; Aylesbury; On-site; GBP 45,000 - 60,000; Full time

Job summary

A global leader in flavor is seeking a Brand Manager in Aylesbury to drive brand strategy and manage product life cycles. The successful candidate will leverage market data to identify opportunities, collaborate with sales and e-commerce teams for customer plans, and ensure robust NPD pipeline management. With a focus on consumer insights and strong project leadership, this role is ideal for those passionate about fostering brand growth. Previous experience in a UK FMCG environment is essential.

Qualifications

• Proven successful experience working in a UK FMCG environment as Brand Manager.
• Excellence in NPD development and portfolio management.
• Ability to manage multiple projects.

Responsibilities

• Develop brand strategy to drive growth.
• Manage relationships with restaurant partners for product launch.
• Full P & L ownership of brand.

Skills

Consumer-centric

Data-driven

Project leadership

Cross-Functional team player

Strong Business Ownership

Education

BA in Marketing or related discipline

Tools

Nielsen

Kantar

Job description

Brand Manager (Schwartz)

Location: Haddenham, UK

An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK's favourite brands. Reporting to the UK Marketing Director, you'll be responsible for planning and executing brand strategy to support our growth agenda.

Main Responsibilities

Strategy & Plans

• Development of Long‑Term brand strategy & execution of annual brand plans
• Analyze market data and trends, identifying market opportunities and threats
• Build and deliver business presentations to key stakeholders, retail customers and senior leadership.

NPDs & Portfolio Management

• Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.
• Project‑manage and lead local NPD development, working cross‑functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go‑to‑market process.
• Manage relationships with restaurant partners, from product development through to launch activation plans.
• Manage the product life cycle, including SKU rationalisation.

Commercial

• Collaborate with Sales, Category and Shopper teams for optimum Customer plans
• Work with EMEA and local Ecom team to develop and implement customised plans for this channel
• Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
• Full P & L ownership

Communication

• Develop & implement an omnichannel integrated approach
• Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
• Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)

Candidate Profile

• BA in Marketing or related discipline.
• Proven successful experience working in a UK FMCG environment as Brand Manager.
• Consumer‑centric – you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research.
• Data‑driven & analytical – you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions.
• Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what's needed to grow against a clear category vision.
• Strong Business Ownership – you'll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand's growth.
• Strong project leadership experience with ability to manage multiple projects.
• Cross‑Functional team player – building strong relationships across departments and within EMEA, you'll naturally take everyone with you & work as one team to deliver.
• Positive, can‑do spirit – you'll bring bags of energy & enthusiasm to driving your brand growth.

Company

Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufacturers, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia‑Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America, with recognised brands including Schwartz, French's, Frank's RedHot, Cholula, OLD BAY, and Herdez.

At McCormick, we have over a 100‑year legacy based on our "Power of People" principle, fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

E‑EO Statement

McCormick & Company is an equal‑opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.