Brand Manager - Retail

Blu Digital; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

A niche retail brand is seeking an experienced Brand Manager for a remote role. Responsible for executing brand strategy, managing budgets, and delivering FMCG marketing campaigns, this position requires strong project management and stakeholder skills. The ideal candidate will have a track record in FMCG and data-driven insights to support business growth. Initial 1 year contract with potential for extension.

Qualifications

• Experience working with FMCG brands and delivering marketing campaigns.
• Strong project management and stakeholder management skills.
• Ability to set and execute brand strategy and manage budgets.

Responsibilities

• Set and execute brand strategy and manage the brand budget.
• Provide insight into ROI data and EPOS performance.
• Identify opportunities and support NPD/launches.

Skills

FMCG experience

Brand strategy execution

Project management

Stakeholder management

Data-driven insights

Job description

Overview

Brand Manager - Retail (Remote)

Our client, a niche retail brand, is looking for an experienced Brand Manager to join their team on an initial 1 year contract with a strong possibility to extend beyond this. The role is mostly remote, with occasional visits to their UK HQ, and paying between £45k to £55k, plus benefits (depending on experience).

You will have experience working with FMCG brands and delivering FMCG marketing campaigns, and retail touchpoint content, working with sales teams, in-house creative teams, and operations teams.

The ideal person will be able to set and execute brand strategy and manage the brand budget. You will be able to provide insight into ROI data and EPOS performance and manage consumer research initiatives. You will also be able to identify areas of opportunity, help with NPD/launches and Go to Market strategy, and have strong project management skills. Ideally, you will work well in a team, have strong stakeholder management experience and be able to work autonomously. You will be a problem solver and be data-driven.

Responsibilities

• Set and execute brand strategy and manage the brand budget.
• Provide insight into ROI data and EPOS performance and manage consumer research initiatives.
• Identify areas of opportunity and assist with NPD/launches and Go to Market strategy.
• Deliver FMCG marketing campaigns and retail touchpoint content, working with sales teams, in-house creative teams, and operations teams.
• Manage projects with strong project management skills; collaborate with cross-functional teams; maintain stakeholder management.

Qualifications

• Experience working with FMCG brands and delivering FMCG marketing campaigns and retail touchpoint content.
• Experience working with sales teams, in-house creative teams, and operations teams.
• Ability to set and execute brand strategy and manage the brand budget.
• Ability to provide ROI insights, EPOS performance data, and manage consumer research initiatives.
• Experience identifying opportunities, supporting NPD/launches and Go to Market strategy.
• Strong project management, stakeholder management, and the ability to work autonomously as a problem solver; data-driven.