Brand Manager/ Brand Merchandiser

Another Community; Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A fashion marketing agency seeks a Brand Manager / Brand Merchandiser based in Greater London. This role centers on managing brand performance and executing product strategies to drive growth across different channels. Candidates should have over 6 years of experience in brand management within the fashion industry, with strong analytical skills and proficiency in Shopify. The position demands a highly organized and culturally aware individual, capable of thriving in a creative environment.

Qualifications

• 6–8+ years’ experience in brand management, merchandising, or product roles within a fashion or luxury environment.
• Strong commercial and analytical skills with advanced Excel capability.
• Confident working with Shopify, including product merchandising, reporting, and launch execution.

Responsibilities

• Manage product performance across wholesale and DTC channels.
• Oversee product setup, merchandising, and performance on Shopify.
• Lead seasonal range planning and line plans.

Skills

Brand management

Merchandising

Product strategy

Analytical skills

Project management

Excel proficiency

E-commerce management

Tools

Shopify

Zedonk

Job description

Title: Brand Manager / Brand Merchandiser

Reporting to: Creative Directors

Start date: February 2026

Salary:£40 - £50k

Role Overview

POSTER GIRL are seeking aBrand Manager / Brand Merchandiser who will play a central role in shaping and scaling the brand. This position sits at the intersection of creative vision, product strategy, and commercial performance, ensuring collections, brand storytelling, and market execution are aligned and impactful. Working closely with the Creative Directors, the role will help drive brand desirability, consistency, and long-term growth across wholesale and direct-to-consumer channels.

Merchandising & Commercial Performance

• Manage product performance across wholesale and DTC channels, identifying opportunities and risks.
• Work closely with Wholesale and E-commerce teams to curate assortments and support key accounts.
• Oversee product setup, merchandising, and performance on Shopify, ensuring accuracy, strong presentation, and optimized product launches.
• Use data and reporting from Shopify, Zedonk, and sales channels to guide buying decisions, reorders, and seasonal strategy.
• Maintain accurate product data and reporting through Zedonk, acting as a key internal point of expertise.
• Work closely with our ad agency, Another Community, to support campaigns, creative strategy, and brand-building initiatives Brand Growth, Outreach & Collaborations.
• Proactively identify and outreach to potential collaborators, creatives, partners, and cultural touchpoints aligned with the brand.
• Support and help shape collaborations, special projects, and brand activations.
• Build and maintain strong external relationships that contribute to brand visibility and credibility within the fashion industry Brand & Product Strategy.
• Lead seasonal range planning and line plans, translating creative direction into balanced, commercially successful collections.
• Own pricing architecture and margin strategy, ensuring consistency with brand positioning.
• Analyze sales, sell-through, and customer behaviour to inform future product decisions.
• Ensure brand identity is clearly expressed through product, storytelling, and market presence.

Skills & Experience & Responsibilities

• 6–8+ years’ experience in brand management, merchandising, or product roles within a fashion or luxury environment.
• Strong commercial and analytical skills with advanced Excel capability.
• Confident working with Shopify, including product merchandising, reporting, and launch execution – Advanced knowledge of Zedonk.
• Experience negotiating logistics and operational contracts across the business (including insurance, utilities, security, and premises) to achieve best commercial outcomes.
• HR responsibilities including ensuring appraisals are completed on time and maintaining accurate holiday, absenteeism, and attendance records.
• Highly organized, detail-driven, and an excellent communicator.
• Culturally aware, proactive, and comfortable operating in a fast-growing, creatively led fashion brand.