Brand Manager AUTOMOTIVE

ABL; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

An innovative automotive brand is seeking a Brand Manager to lead marketing strategies during its launch in the UK. The successful candidate will develop integrated marketing strategies, manage campaigns, and analyze market trends. This role is crucial for shaping the brand's identity in a competitive industry, and requires proven experience in marketing and brand building, particularly within the automotive or consumer sectors. The position is full-time, office-based in London.

Qualifications

• Proven experience in a marketing role, preferably within automotive or consumer brands.
• Strong background in brand building and campaign management.
• Excellent analytical skills with the ability to translate data into insights.

Responsibilities

• Develop and implement integrated marketing strategies for market growth.
• Plan and execute marketing campaigns across various channels.
• Monitor key metrics and campaign performance for optimization.

Skills

Marketing expertise

Brand building

Campaign management

Digital marketing

Analytical skills

Communication skills

Job description

Do you have a MARKETING and BRANDING background? Interested in or armed with experience from the AUTOMOTIVE INDUSTRY? This is an opportunity to play a key role in shaping the market presence of one of the most exciting new automotive brands entering the UK. My client combines cutting-edge design, advanced technology, and a strong focus on customer experience as their keywords for this new foray into the UK market. As Brand Manager, you will lead the development and execution of marketing strategies that define the brand's identity and drive awareness during this critical launch and growth phase.

Title

Brand Manager

Location

London

Job Type

Permanent, full-time

Salary

Competitive - depends on current salary and experience!

Work Style

100% Office Based

This is an exciting time to join a business that is rapidly expanding its footprint across Europe and the UK. With a bold approach to innovation and a commitment to delivering premium, technologically advanced vehicles, the brand is already disrupting the market and drawing in a new generation of customers. For a dynamic marketing professional, this role offers the chance to shape strategy, deliver impactful campaigns, and make a tangible impact on the success of a brand during its entry into one of the most competitive automotive markets in the world.

Key Responsibilities

Brand & Marketing Strategy

• Develop and implement integrated marketing strategies aligned with market entry and growth objectives.
• Define brand positioning, messaging, and go-to-market plans tailored to the UK automotive market.
• Ensure consistent brand identity across all marketing channels.

Campaign Management

• Plan and execute national and regional marketing campaigns (online and offline).
• Manage product launch campaigns, tactical promotions, and seasonal activities.
• Track campaign performance and optimise based on data and insights.

Digital & Performance Marketing

• Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
• Collaborate with agencies to deliver effective digital and performance-driven campaigns.
• Monitor key metrics such as leads, traffic, conversion, and ROI.

Dealer & Local Marketing Support

• Support dealer network marketing activities, including local campaigns, POS materials, and events.
• Provide marketing guidelines, toolkits, and best practices to local partners.

Market & Consumer Insights

• Conduct market research and competitor analysis to inform strategy and decision-making.
• Analyse customer behaviour, trends, and feedback to refine marketing approaches.

Budget & Agency Management

• Manage marketing budgets effectively, ensuring cost control and ROI.
• Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.

Candidate Requirements

Essential

• Proven experience in a marketing role, preferably within automotive, FMCG, or consumer brands.
• Strong background in brand building, campaign management, and digital marketing.
• Experience working with agencies and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Desirable

• Experience supporting a new brand launch or market entry.
• Experience working in an international or matrix organisation.
• Automotive industry knowledge and understanding of dealer networks.