Brand Manager

FMCG executive network; Welwyn Garden City; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent beverage company in the UK is seeking a driven Brand Manager to lead the growth of its beverage portfolio. You will be responsible for delivering brand growth targets, developing brand strategies, and managing new product development. The ideal candidate will have a degree in Marketing or Business, strong experience in FMCG brand management, and excellent analytical and communication skills. This full-time role requires collaborative leadership and may involve occasional travel. Apply now to make a visible impact on iconic brands!

Qualifications

• Strong experience in Brand Management within FMCG, ideally food & drink.
• Proven ability to manage multiple projects and make informed decisions.
• Experience of the full NPD lifecycle.

Responsibilities

• Deliver and exceed brand growth targets in line with strategic plans.
• Develop and execute annual brand plans and long-term brand strategies.
• Own and deliver NPD projects from concept to launch.

Skills

Brand management

Analytical ability

Communication skills

Project management

Collaboration

Education

Degree in Marketing or Business

Tools

Microsoft Office

Job description

Are you ready to take ownership of some amazing beverage brands? We're looking for a driven, commercially minded Brand Manager to lead the growth of our dynamic beverage portfolio.

If you're passionate about building brands, delivering results, and driving innovation within FMCG, this is your opportunity to make a visible impact!

What You’ll Do

You’ll be responsible for delivering and exceeding brand growth targets in line with our strategic plans—both short and long term. Key responsibilities include:

Brand Strategy & Execution

• Develop and execute annual brand plans and long‑term brand strategies
• Ensure all marketing and advertising activities align with global brand guidelines
• Lead brand performance measurement, reporting on ROI, KPIs, market share, and consumer insights

Innovation & NPD

• Own and deliver NPD projects from concept to launch, including pricing and growth strategies
• Coordinate cross‑functional project teams and ensure timely launch execution
• Monitor and improve forecast accuracy

Market & Performance Insights

• Track market trends, consumer behaviour, and competitor activity to identify opportunities
• Produce monthly brand performance reports, quarterly brand reviews, and promotional evaluations

Commercial & Cross‑Functional Leadership

• Manage brand budgets and performance against annual targets
• Collaborate closely with Marketing, Sales, Export, Category Management, NPD, Supply Chain, Finance, and external agencies
• Lead cost‑saving and margin improvement initiatives

What Success Looks Like

• Delivery of annual brand plans and achievement of key metrics
• Successful and timely execution of NPD projects
• Growth in market share, consumer awareness, and brand equity

What You’ll Bring

• A degree in Marketing or Business (or equivalent experience)
• Strong experience in Brand Management within FMCG, ideally food & drink
• Strong analytical ability and experience with consumer, market, and performance data
• Excellent communication skills and a collaborative mindset
• Proven ability to manage multiple projects and make informed decisions
• High energy, strong organisation, and proficiency across Microsoft Office
• Experience of the full NPD lifecycle

Working Environment

This is a full‑time role (9am‑5pm), with the expectation of occasional travel to customers, trade shows, and agencies, as well as working outside core hours when needed.

If you’re excited to shape the future of leading beverage brands and thrive in a fast‑paced FMCG environment, we want to hear from you.

Apply now and help us take these iconic brands to the next level.