Brand Manager

GSK; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading pharmaceutical company is seeking a Brand Manager to develop and execute marketing strategies for a priority brand in the UK. The ideal candidate will have a university degree and proven experience in managing complex projects. Responsibilities include collaborating with cross-functional teams and adapting strategies to market dynamics. Strong analytical and communication skills are essential for success in this fast-paced environment. This position offers career development opportunities and a chance to work with senior stakeholders.

Qualifications

• University Degree in Business, Science or similar fields or equivalent experience.
• Familiarity with ABPI code, preferably with experience in LOC marketing role.
• Proven experience in leading complex projects and teams with strong project management skills.

Responsibilities

• Develop and execute a robust marketing plan to engage HIV stakeholders.
• Adapt strategies based on market dynamics and insights from cross-functional teams.
• Implement systems to track plan progress and drive execution excellence.
• Shape strategic marketing plans through collaboration with global and local teams.
• Be prepared to extend beyond core role to meet objectives.

Skills

Strategic thinking

Project management

Analytical skills

Interpersonal skills

Communication skills

Digital marketing

Collaboration

Results-oriented

Education

University Degree in Business, Science or related field

Job description

Overview

The Brand Manager is responsible for delivery of the marketing strategy for a priority brand in ViiV UK. A passionate and confident marketeer, the individual must have the ability to thrive in a fast-paced, complex environment and work collaboratively to deliver and optimise the plan for the brand. The Brand Manager will be a core leader within the brand team and will partner closely with the cross-functional team both in the UK, as well as above country, to define and execute UK strategy and the associated tactical plan. They will need to be commercially astute to understand the market dynamics and drivers and adapt the UK approach as needed to ensure competitiveness and impact. This role brings the opportunity to work in a dynamic and experienced team of professionals, take ownership of the strategy for a priority brand, accountability to deliver, as well as exposure towards senior stakeholders and career development. In this role you will

Responsibilities

• Development and execution of robust and impactful marketing plan, which delivers effective value propositions which resonate with the range of HIV stakeholders. This will be achieved by collaborating with individuals across the brand team (sales, medical, market access, policy) to understand national and local requirements.
• Understand the market dynamics, including drivers and drainers impacting brand performance, and work with the cross functional team to adapt our approach as needed to ensure competitiveness. This will include both market research data and analytic sales and share data, alongside close working with the infield teams to gain environmental, customer and therapy insight.
• Regularly review plan progress and develop and implement systems and processes that drive excellence in execution. Use this data to continually improve offerings and course correct where necessary to maximise performance.
• Represent the UK at the Above Country Marketing Manager Network, to shape strategic and tactical plans and ensure the needs and challenges of the UK business are understood, whilst sharing best practice with counterparts from other countries. Build strong relationships as part of this, including managing the interplay as needed between the Global and Local Marketing requirements.
• Where necessary to be prepared to work beyond core role to deliver best results for the organisation.

Qualifications

• University Degree in Business, Science or similar fields or equivalent experience.
• Familiarity with ABPI code, preferably with experience in LOC marketing role
• Proven experience in successfully leading complex cross functional projects and teams with strong project management skills and the ability to handle multiple tasks.
• Strong strategic thinking, analytic, interpersonal and communications skills.
• Evidence of identifying key opportunities and barriers which will positively or negatively impact the business and using this to then develop clear action plans to deliver results.
• Ability to work with metrics and KPIs to evaluate and optimize the performance of channels & campaigns.
• Results-orientated with a sense of urgency and customer focus, resilient when overcoming obstacles.
• Strong partner relationship and collaboration skills - ability to drive results in ambiguous and challenging situations.
• Able to influence with or without authority both with peers and senior leaders in the business.
• Strong digital fluency with experience in digital and omnichannel marketing

Preferred Qualifications

• HIV therapy area knowledge.

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.