Brand Manager

Rat & Boa; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fashion brand in Greater London is seeking an experienced Brand Manager to drive brand strategy and content creation. This role involves collaborating with creative and digital teams to craft engaging campaigns that resonate with the audience. The ideal candidate will have 4–6 years of experience in brand or campaign management, along with strong storytelling and strategic skills. This position offers benefits like 30 days annual leave, a Medicash plan, and hybrid working opportunities.

Benefits

30 days annual leave

Medicash plan

Employee Assistance Programme

Pension Scheme

Enhanced sick pay

Enhanced parental pay

Hybrid working

Qualifications

• 4–6 years in brand management, preferably in fashion or lifestyle industries.
• Proven experience in delivering effective brand campaigns.
• Proficient in project management and analytics tools.

Responsibilities

• Develop and execute brand and campaign strategies aligned with business goals.
• Create content that engages and resonates with the audience.
• Collaborate with cross-functional teams to ensure cohesive messaging.

Skills

Strategic thinking

Storytelling

Project management

Data-driven analysis

Digital marketing

Education

4–6 years in brand, content, or campaign management

Tools

Adobe Creative Suite

Canva

Analytics platforms

Project management tools

Job description

About us

Founded in 2015 by friends Valentina Muntoni and Stephanie Bennett, Rat & Boa is a bold and unapologetic fashion brand built on the celebration of femininity and individuality. Known for our signature prints, dramatic silhouettes, and nostalgic glamour with a modern twist, we create pieces designed to elevate every moment of dressing up.

We are more than a brand — we are a growing global community. Every collection tells a story, blending romanticism with edge, and we’re on an exciting journey to evolve into a fully‑fledged fashion house. With ambitious plans to expand into new categories and explore fresh creative directions, this is an incredible time to join our team and help shape the next chapter of our story.

The role:

As Brand Manager, you will be the guardian of our brand identity and the driving force behind our content strategy. This role combines strategic thinking with hands‑on execution — shaping how we communicate across all channels and ensuring our campaigns and storytelling inspire, engage, and grow our community.

You will work closely with the creative, product, and digital teams to deliver compelling, cohesive content and brand campaigns that reflect our vision and connect emotionally with our audience.

The main elements of the role are:

• Strategic Mindset: Turn business goals into bold, insight‑led brand and campaign strategies.
• Creative Edge: Strong storytelling skills with a sharp eye for visuals that inspire and connect.
• Content Expertise: Build and run multi‑channel content calendars that engage and convert.
• Collaborative Energy: Unite creative, digital, and product teams around a shared vision.
• Organisational Skills: Manage multiple projects, deadlines, and stakeholders with ease.
• Data‑Driven Thinking: Use analytics to measure impact and optimise campaigns.
• Digital Know‑How: Stay ahead of social trends and emerging content formats.
• Leadership & Growth: Coach and inspire team members and freelancers to deliver their best.
• Commercial Focus: Link brand activity directly to sales, engagement, and loyalty.

What we’re looking for

• Education/Experience: 4–6 years in brand, content, or campaign management (fashion or lifestyle experience a plus).
• Proven Skills: Delivered 360° brand campaigns, grown engaged digital communities.
• Technical: Comfortable with project management tools, analytics platforms, and content scheduling. Adobe Creative Suite or Canva knowledge is a bonus.
• Strengths: Creative storyteller, organised multitasker, strategic yet hands‑on. Excellent communicator who thrives in a fast‑paced environment.

• 30 days annual leave (plus bank holidays and an additional 0.5 days on Christmas & New Year's Eve)
• Medicash plan
• Employee Assistance Programme
• Pension Scheme
• Enhanced sick pay
• Enhanced parental pay
• Hybrid working

Rat & Boa are an equal opportunities employer. We recognise the value of an inclusive workplace culture, where everyone feels empowered to contribute their unique perspective. We encourage applicants from all backgrounds to apply.

We strive to eliminate biases and discrimination in our recruitment process, ensuring that every candidate is evaluated based on their skills, qualifications, and potential to contribute to our team.

Please reach out if you have any specific requirements or require any reasonable adjustments at any point during the recruitment process. We are always happy to accommodate.