Brand Lead

Gi Group; City Of London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A leading skincare brand in the UK is seeking a Brand Lead for a maternity cover period. This role involves defining and executing the brand strategy while managing a small team and partnerships with agencies. The ideal candidate should have over 10 years of FMCG marketing experience and a proven track record in delivering commercial KPIs. This is an exciting opportunity to work in a dynamic market with a passionate team.

Qualifications

• Over 10 years of FMCG marketing experience, preferably in OTC or Pharma.
• Demonstrated success in delivering commercial KPIs.
• Experience in leading a full marketing mix and brand strategy.

Responsibilities

• Define and implement brand strategy for the UK & Ireland.
• Lead brand planning, media buying, and trade activation.
• Manage portfolio strategy and support new product development.
• Collaborate with various teams to maximize ROI.
• Analyze market performance to optimize campaigns.

Skills

FMCG marketing experience

Commercial KPI delivery

UK market knowledge

Agency management

Dynamic mindset

Job description

Brand Lead (Maternity Cover) / Hybrid - 3 days in London / £80,000 - £90,000 per annum

Join a leading skincare brand as Brand Lead for the UK & Ireland! We’re looking for an experienced marketing professional to take ownership of the brand strategy and activation during a maternity cover period. You’ll lead a small team, manage agency partnerships, and deliver a full marketing mix to drive growth and profitability.

What you’ll do:

• Define and implement UK & Ireland brand strategy aligned with global vision.
• Lead annual brand planning, media strategy, and trade activation.
• Manage portfolio strategy and oversee new product development.
• Collaborate with sales, category, and e‑commerce teams to maximise ROI.
• Analyse market performance and optimise campaigns.

What we’re looking for:

• 10+ years’ FMCG marketing experience (OTC/Pharma desirable).
• Proven success delivering commercial KPIs and leading full marketing mix.
• Strong UK market knowledge and experience managing agencies.
• Confident, dynamic, and entrepreneurial mindset.

Why apply?

This is your chance to lead a well‑established skincare brand in a dynamic market, working with a passionate team.