Brand Activation Manager - Nordics

Edgewell Personal Care; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global personal care company is seeking an experienced Brand Activation Manager to lead marketing initiatives across the Nordic region. This role involves collaboration with distributors and internal teams to execute effective marketing strategies that enhance brand performance. The ideal candidate will have FMCG marketing experience, strong project management skills, and proficiency in Excel. This position offers a competitive salary and hybrid working options.

Benefits

Competitive salary

Hybrid working options

25 days annual leave

Learning and development opportunities

Qualifications

• Experience in FMCG marketing and sales; distributor experience is a plus.
• Track record of success in previous roles.
• Proactive, self-starter mindset.

Responsibilities

• Deliver marketing initiatives across the Nordic portfolio.
• Create bespoke marketing plans in collaboration with teams.
• Monitor and manage the recommended portfolio.

Skills

FMCG marketing experience

Commercial acumen

Project management skills

Excel proficiency

Communication skills

Collaboration and interpersonal skills

Swedish language skills

Tools

Microsoft Office

Job description

Overview

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Brand Activation Manager (Nordic Trade)

London, UK

Full time, Permanent

Hybrid Working

Now, Let’s Get Down to Business

We’re looking for an outstanding Nordic Trade & Brand Activation Manager to strengthen our brand and trade marketing activities across the Nordic region. You’ll work closely with distributor partners and internal teams to coordinate and execute marketing programmes that align with our regional strategy and drive business performance—volume, value, margin, and brand image. You’ll also support the Nordic sales team to ensure activation plans are impactful, well-communicated, and drive sustained growth.

Responsibilities

• Activation Planning: Deliver a winning programme of initiatives across the portfolio, including support for NPD launches and 360° home-to-store activations (e.g. social media, events, POS, loyalty programmes).
• Customer Differentiation: Create bespoke retailer/channel/country marketing plans in collaboration with UK&I and EU marketing teams.
• Retail Environment Understanding: Stay ahead of competitors and understand distributors and channels better than anyone else.
• Brand Identity: Prepare brand and trade marketing materials in line with briefs and guidelines, and evaluate their effectiveness.
• Evaluation: Review initiative success, identify improvements, and share insights with internal teams and distributors.
• Promotional Planning: Plan and execute promotions directly or via distributors, ensuring efficiency and ROI through best practice sharing.
• Portfolio Management: Monitor and manage the recommended portfolio, including channel strategy, compliance, and pricing architecture.
• Investment Priorities: Track and manage A&P and commercial spend (including distributor and supplier invoices, POS materials, and internal PO processes).
• POS & Trade Materials: Manage POS and trade materials, including development, budgeting, forecasting, and distributor-owned assets.
• Data-Driven Recommendations: Provide valuable insights using Nielsen, sell-out, and post-promotion data.
• Forecasting: Collaborate with the forecasting manager to ensure accurate product supply.
• Collaboration: Work closely with distributors, retailers, agencies (BTL, PR), and internal teams (sales, EU marketing, demand planning, finance, customer service).
• Commercial Support: Support the local account team with operational tasks such as ProMax inputs and deflator management.

What We Are Looking For

• Experience in FMCG marketing and sales; distributor experience is a plus
• Strong commercial acumen and project management skills
• Experience managing BTL, design, and internet agencies
• Proficient in Excel, PowerPoint, and Microsoft Office
• Track record of success in previous roles
• Swedish language skills are a plus
• Influence and communication at all levels
• Proactive, self-starter mindset
• Strong collaboration and interpersonal skills
• Consumer and customer focus

What We Offer

Competitive salary, hybrid or remote working options, frequent travel within the Nordics, employee assistance programme, 25 days annual leave, learning and development opportunities, and a great team!

How to Apply

If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass this on to your teammates who may be interested. For information about this great company, visit https://www.edgewell.com.

#INT

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.