Brand Activation Executive

Chelsea FC; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent sports organization in Greater London seeks a proactive Brand Activation Executive to support various brand activation campaigns. The ideal candidate will collaborate with internal teams and external partners to ensure effective execution and provide insightful performance analyses. Applicants should have experience in brand activation and strong research capabilities, with proficiency in Microsoft Office. This role offers a creative work environment with numerous benefits, including 25 days of leave and a pension contribution.

Benefits

25 days annual leave (+ Bank Holidays)

Pension Contribution (5%)

Life Assurance (4× base salary)

Private healthcare

Cycle to Work scheme

Discounts on club products

Free staff lunches at Stamford Bridge

Employee Assistance Program

Employee Assistance Program

Qualifications

• Experience in brand activation, marketing, partnerships, or related field.
• Strong research and analytical abilities.
• Excellent communication and organisational skills.
• Ability to manage multiple projects simultaneously.
• Creative thinker with a passion for brand engagement.
• Proficiency in Microsoft Office/Google Workspace.

Responsibilities

• Conduct market research to inform activation plans.
• Support brand activation campaigns across partnerships.
• Lead brand activation initiatives from concept to execution.
• Create post-activation reports and analyze performance.
• Coordinate delivery of campaign assets across channels.
• Define campaign objectives to drive brand visibility.
• Maintain activation trackers and content libraries.
• Contribute creative ideas to enhance activation strategies.

Skills

Brand activation

Market research

Analytical abilities

Communication skills

Project management

Creative thinking

Tools

Microsoft Office

Google Workspace

Job description

We are seeking a proactive and creative Brand Activation Executive to support the planning, execution, and evaluation of brand activation campaigns. This role will play a key part in bringing our brand to life across multiple partner campaigns, ensuring effective delivery, seamless coordination, and measurable impact. The ideal candidate will be detail-oriented, collaborative, and passionate about building engaging brand experiences.

Responsibilities

• Conducting competitor and market research to support strategy and inform activation plans.
• Supporting the rollout of brand activation campaigns across partnerships, ensuring consistent execution and alignment with brand guidelines.
• Leading selected brand activation initiatives from concept through to execution, collaborating closely with internal teams and external partners.
• Creating post-activation reports, analysing performance and delivering meaningful insights and recommendations for future campaigns.
• Coordinating the delivery of campaign assets and ensuring timely rollout across all activation channels.
• Assisting in defining partner campaign objectives and shaping plans to drive brand visibility and engagement.
• Maintaining and updating activation trackers, resource files, and content libraries to ensure accuracy and accessibility.
• Contributing creative ideas to enhance brand activation strategies and assist with day-to-day administrative tasks as required.

Qualifications

• Experience in brand activation, marketing, partnerships, or related field (agency or in‑house advantageous).
• Strong research and analytical abilities, with confidence turning insight into actionable recommendations.
• Excellent communication and organisational skills, with strong attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Creative thinker with a passion for brand engagement and campaign innovation.
• Proficiency in Microsoft Office/Google Workspace; familiarity with project management and asset‑sharing tools beneficial.

Benefits

• 25 days annual leave (+ Bank Holidays). After three years' service, AL days increase to 28.
• Pension Contribution (5%).
• Life Assurance (4× base salary).
• Private healthcare through Vitality.
• C2W (Cycle to Work scheme).
• Chelsea Ticket Membership Program – enables employees to purchase tickets for home games 49 days prior to the match.
• Free staff lunches at Stamford Bridge (Mon‑Fri).
• Discount on club and club‑affiliated products (Megastore, Nike 25 % discount, Stadium Tours, onsite bar/restaurant etc).
• Employee Assistance Program, Mental Health first aiders and a strong well‑being community.

Equality, Diversity and Inclusion

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you. Chelsea FC is fully committed to ensuring the safety and well‑being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.