B2B Social Media Marketing Manager, Europe

TikTok; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading social media platform is seeking a Social Media Marketing Manager to oversee TikTok for Business EU social media channels. Ideal candidates will have a strong background in social media marketing, with a proven ability to manage content and campaign strategies effectively. You'll work closely with marketing teams to drive engagement and brand growth, utilizing data-driven insights to inform your strategies. Creativity and familiarity with key design tools are essential for this dynamic role.

Qualifications

• Demonstrated experience managing and growing social channels at scale for an established brand.
• Experience building paid social campaigns and optimizing for performance.
• Experience owning a social calendar and creating original content.

Responsibilities

• Grow TikTok for Business Europe's social media channels.
• Build paid social campaigns and optimize campaigns.
• Analyze and report on channel and content performance.

Skills

Social media marketing

Campaign management

Content creation

Data analysis

Creativity

Tools

PhotoShop

InDesign

Figma

Job description

1GBM EUI is the Global Business Marketing team supporting TikTok's commercial growth across Europe and Israel. Our mission is to champion TikTok in the B2B world, educating, inspiring, and empowering advertisers and agencies to achieve business results through the creativity and power of TikTok. We do this by connecting insights, creativity, and commercial strategy, bringing together industry narrative, campaigns, content, and education to help brands and agencies see what’s possible on TikTok.

Role Overview

We are looking for a Social Media Marketing Manager to join the European Business Marketing Communications team. Reporting into the MarComms Lead, the Social Media Manager will own all TikTok for Business EU social media channels. The Social Media Manager will be responsible for building and owning the social media calendar, ideating and executing social content to support campaigns, driving top‑notch channel growth and engagement, contributing to other digital marketing channels (email, web), and ultimately using social media marketing to grow the TikTok for Business brand across Europe.

We are looking for someone who is highly strategic and creative, and who thrives in a fast‑paced, startup environment. The ideal candidate has extensive experience in social media marketing for a recognisable brand, and demonstrated experience growing social channels at scale.

Responsibilities

• Grow TikTok for Business Europe's social media channels, ideating and creating content and campaigns, primarily for TikTok and LinkedIn, with scope to expand to others.
• Autonomously build paid social campaigns, using a rigorous, data‑driven, always‑learning approach to optimise campaigns and hit targets.
• Analyse and report on channel and content performance and ROI, adjusting strategy accordingly.
• Be responsible for setting and hitting channel growth targets.
• Work closely with regional marketing teams and cross‑functional teams across Europe and globally to ensure social strategy is responsive and identify opportunities for collaboration.
• Partner with external agencies and third parties to produce content and scale the impact of our social channels.
• Be exceptionally creative and full of ideas on how to use social media to grow the TikTok brand and educate advertisers at scale.

Qualifications

Minimum qualifications:

• Demonstrated experience managing and growing social channels at scale for an established brand.
• Demonstrated experience building paid social campaigns and optimising for performance: CPA, CPC, CTR, etc.
• Demonstrated experience owning a social calendar and creating original content for social.
• Experience in creative and design tools is a must: PhotoShop, InDesign, Figma.
• Excellent understanding of TikTok and the digital media landscape in Europe.

Preferred qualification:

• Comfortable working in a highly autonomous, fast‑paced environment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.