B2B Sales & Business Development Executive

ExpressVPN; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading cybersecurity firm in London is seeking a B2B Sales & Business Development Executive to drive outbound prospecting for their Teams product. This hybrid role emphasizes high-volume outreach to SMBs. Candidates should have 4-6 years of experience in B2B sales, particularly in SaaS, with proven cold outreach success. This position offers a competitive salary, performance bonuses, and opportunities for professional development.

Benefits

Competitive base salary

Performance bonus

Hybrid working arrangements

Professional development support

Generous time-off policies

Qualifications

• 4-6 years' experience in B2B sales roles, preferably in SaaS.
• Proven track record of cold outreach and quota attainment.
• Experience with SMBs, comfortable with high-volume outreach.
• Native or near-native English fluency required.

Responsibilities

• Drive outbound sales for ExpressVPN for Teams via varied channels.
• Build and manage a pipeline of SMB opportunities.
• Book qualification calls and demos to close revenue.
• Hit daily activity, pipeline, and revenue KPIs.
• Maintain accurate CRM records and manage deal progression.

Skills

Sales Development Representation

B2B Sales

Cold Outreach Skills

Organisational Skills

Communication Skills

Tools

Salesforce

HubSpot

Job description

B2B Sales & Business Development Executive

London

Location: London (hybrid)

Reports to: VP, Global Partnerships & Business Development

Job Overview

Are you a go‑getter with a relentless hunter mentality and a passion for closing new business? As a B2B Sales & Business Development Executive focused on ExpressVPN for Teams (https://teams.expressvpn.com/), you will own outbound prospecting and new revenue generation into SMB organisations across priority markets (notably the US & Canada). You’ll run high‑velocity cold outreach, book and qualify pipeline, lead demo conversations, and close deals. This role sits at the intersection of sales, marketing and product and is perfect for someone who thrives on building high‑volume pipeline and hitting ambitious targets.

Why this is an exciting opportunity

• High‑impact role: You will drive new business growth for ExpressVPN’s dedicated B2B offering for SMBs and other small orgs – a product with strong market demand and clear commercial hooks (security, geo‑testing, simple admin + scale).
• True hunter role: This is a pure outbound position – ideal for reps who love running sequences, testing messaging, and optimising cadences to drive measurable outcomes.
• Global footprint & support: You’ll work with a high‑performing global team, leveraging product, marketing and partnerships to close deals quickly and build repeatable plays.
• Career progression: Strong performers will have clear progression into senior sales, account management or BD roles.

Key Responsibilities

• Drive end‑to‑end outbound sales for ExpressVPN for Teams: LinkedIn, cold email, phone, InMail and targeted account plays.
• Build, qualify and manage a pipeline of SMB opportunities.
• Book and run qualification calls and demos, manage deal progression and close revenue.
• Consistently hit activity, pipeline and revenue KPIs (daily outbound touches, meetings booked, opportunities created, AOV targets).
• Maintain accurate CRM records, pipeline hygiene and forecasting (Salesforce/HubSpot).
• Collaborate closely with Marketing, Partnerships and Product to refine messaging, pilot structures and GTM plays.
• A/B test sequences and cadences, iterate on messaging and share learnings across the team.
• Represent ExpressVPN professionally in all external interactions and manage customer expectations through to contract signature.

Role Requirements / Skills & Experience

• 4‑6 years’ experience in SDR / BDR / New Business or front‑line B2B sales roles (B2B SaaS experience strongly preferred).
• Proven hunter with a track record of cold outreach success and consistent quota attainment.
• Experience selling to SMBs / mid‑market customers – comfortable with high‑volume outreach and shorter sales cycles.
• Demonstrable experience targeting the US and/or Canadian markets (time‑zone awareness and buyer cadence).
• Excellent written and verbal communication; strong cold outreach copywriting skills.
• Comfortable with aggressive activity targets and persistent follow‑up.
• Strong organisational skills and disciplined CRM/process management.
• Native or near‑native English fluency required.

Nice to have

• Experience selling security, privacy, VPN, or productivity tools.
• Demo / product walkthrough experience.
• Familiarity with seat‑based licensing and subscription billing.
• Experience with Outreach, Salesloft, or similar outbound platforms.

Benefits & Working Arrangements

• Competitive base salary and performance bonus.
• Hybrid working and flexible hours to accommodate North American outreach.
• Professional development, training and clear progression paths.
• Generous time‑off and standard employee benefits (health & wellbeing support).

About ExpressVPN

ExpressVPN is a leading provider of online privacy and security, powering millions of users across 105+ countries. We build trusted, audited products (Lightway protocol, TrustedServer architecture) and partner with global platforms and organisations to make privacy accessible across devices. We’re scaling quickly – join us and be part of a mission‑driven team protecting people’s digital lives.

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid‑career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.