B2B Marketing Executive- Remote Role

Paradigm Employment Services; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A leading marketing firm is seeking a B2B Marketing Executive to join their team in the UK. The role involves planning and executing marketing campaigns, generating leads, and creating compelling content. The ideal candidate has proven experience in B2B marketing, especially in the IT sector, and strong skills in content creation. Remote work is available with occasional on-site requirements in Dublin. Competitive salary and benefits are offered.

Benefits

Career development prospects

Education Reimbursement

Employee mentoring programme

Pension and insurance cover

Qualifications

• Proven experience in B2B marketing, preferably within the IT/MSP sector.
• Strong content creation skills, including writing, editing, and repurposing content.
• Ability to analyze marketing data and translate insights into actionable strategies.

Responsibilities

• Plan and deliver marketing campaigns aimed at business clients.
• Work closely with sales and partners to align marketing strategies.
• Create engaging content such as blog posts and case studies.

Skills

B2B marketing experience

Content creation

SEO knowledge

Data analysis

Project management

Tools

GlassHive

Google Ads

LinkedIn Ads

Job description

Overview

B2B Marketing Executive

We have a truly rare opportunity for a results-riven B2B Marketing Executive to join a leading international business with operations across Dublin, the United Kingdom, and the United States. Our client is renowned for delivering proactive, secure, and highly efficient IT Support, Cyber Security, and Cloud Management services offering cutting-edge solutions to businesses worldwide.

We are keen to speak with marketing professionals who are eager to be part of an innovative, forward-thinking organisation that values talent, fosters career progression, and empowers its team to make a real impact on the global stage.

Main Responsibilities for the successful B2B Marketing Executive

As a B2B Marketing Executive, you will be responsible for planning and delivering marketing campaigns aimed at business clients. Your role will involve lead generation, content creation, digital channel management, sales team support, market analysis, and maintaining consistent brand messaging across all platforms.

• Work closely with sales, external partners, and internal stakeholders to align marketing strategies with business goals, while extracting insights and real-world examples to incorporate into content.
• Develop compelling, client-centric content that aligns with our brand voice and messaging.
• Create engaging content such as blog posts, case studies and industry reports, as well as develop email copy for nurture sequences and promotional campaigns.
• Plan and execute multi-channel marketing campaigns, including email, PPC, and social media advertising while managing paid search (Google Ads, LinkedIn Ads) to drive high-quality traffic and lead generation.
• Ensure all website content is SEO-optimised for organic visibility and developed in line with the Story Brand framework.
• Set up and manage marketing automation tools to track lead engagement, and analyse lead data to deliver insights and actionable recommendations for improvement
• Provide monthly reports on campaign performance, lead conversion, and engagement trends; use A/B testing and data analysis to optimise campaigns; and adjust strategies based on performance data to improve outcomes.
• Be the voice of our business.

Main requirements for the successful B2B Marketing Executive

• Proven experience in B2B marketing, preferably within the IT/MSP sector.
• Strong content creation skills, including writing, editing, and repurposing content.
• Experience with marketing automation platforms (e.g., GlassHive).
• Knowledge of SEO best practices and digital advertising (Google Ads, LinkedIn Ads).
• Ability to analyse marketing data and translate insights into actionable strategies.
• Excellent project management skills with the ability to meet deadlines.

What we offer to the successful B2B Marketing Executive

• Salary £30,000- £35,000 per annum.
• Monday to Friday remote role, with a requirement to spend one full week at the Dublin office on a recurring three-month basis.
• Unrivalled career development prospects and opportunity to progress.
• Education Reimbursement.
• Employee mentoring programme.
• Pension/ and Holiday/ insurance cover.

Paradigm Employment Services Ltd is acting as an Employment Agency in relation to this vacancy.