Audience Orchestration Manager

Tesco; Welwyn Garden City; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading retail corporation in Welwyn Garden City is seeking an expert in Audience Management and Journey Orchestration. This role involves creating complex customer audiences using Adobe Experience Platform and collaborating with stakeholders to refine data-driven strategies. Ideal candidates will have over 4 years of experience in Adobe/CRM technologies and a strong track record in optimizing data for marketing. Competitive benefits include annual bonuses and flexible working arrangements.

Benefits

Annual bonus scheme of up to 20% of base salary

25 days holiday plus personal day

Private medical insurance

Qualifications

• 4+ years experience in Adobe/CRM tech in a large scale, data rich environment.
• Expert in optimizing data schemas for complex journeys.
• Track record in diagnosing root causes and proposing solutions.

Responsibilities

• Build complex customer audiences and journeys.
• Act as Tesco SME in Adobe.
• Cross-functional collaboration to align on requirements.

Skills

Adobe Experience Platform

Audience Management

Data-driven decision making

Mentoring

Tools

CRM technology

Data schemas

Job description

Tesco UK • Shire Park, Kestral Way, Welwyn Garden City • Permanent • Apply by 26-Nov-2025

You will be the subject matter expert within Audience Management and Journey Orchestration using Adobe Experience Platform. This role sits at the intersection of data, marketing technology, and customer experience, enabling Tesco to deliver highly personalised, timely, and coherent experiences across channels.

You will create complex high value audiences and act as an advisor, troubleshooter and standards setter within the team. You'll work with business stakeholders to shape how briefs are interpreted into data and journeys as well as support the evolution of the Tesco Audience and Customer Journey capability through technical expertise and proven commercial acumen.

What is in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

• Build complex customer audiences and journeys in Adobe AEP - working with stakeholders to define outcomes
• Act as Tesco SME in Adobe - Add value by recommending improvements and best practice to audience design
• Define decisioning logic, branching rules, timing, frequency, suppression rules Run test and learn experiments (A/B splits, subject lines, send-time optimisation).
• Cross functional collaboration to align on requirements, in particular acting as a 'translator' of technical terms and processes to ensure business stakeholders are fully informed to engage in decision making.
• Daily monitoring of journeys to ensure deployment success, investigating errors or failures and problem solving alongside marketing tech and Adobe support on solution/fix
• Ensure real-time or near-real-time triggers (e.g. behavioural events) feed into journeys
• Ensure quality assurance standards are met across all outputs, making continual recommendation on improvements to our processes
• Respond and take ownership of issues as they arise and take accountability for resolution and communication of the actions we are taking as a team
• Understand (or coordinate) API, event, streaming, batch integrations
• Stay current with Adobe product roadmap, emerging capabilities, industry best practices
• Pilot new use cases (real-time personalization, predictive journeys, AI decisioning
• Maintain audience catalogue and documentation.
• Recommend process improvements
• Champion customer-first thinking in audience design

You will need

• 4+ years experience working in Adobe / CRM tech in a large scale, data rich environment
• Expert in optimising data schemas to power complex journeys
• Involved in at least 1 platform migration with ability to provide insight and best practice
• Track record in diagnosing root causes (data, suppression mgt, logic, schema design) and propose solutions.
• Mentoring business and more junior members of the team

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.