Audience Development Executive

Caselton Clark; Greater London; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An events organization in Greater London is looking for an Audience Development Executive to recruit high-quality attendees for events. The role involves managing outreach through phone, email, and LinkedIn while collaborating with marketing teams to achieve targets. Ideal candidates will have 1-2 years of experience, speak native Italian and fluent English, and be curious about technology. This is a hybrid role that supports onsite operations during events and requires strong organisational skills.

Qualifications

• 1–2 years of experience in events, sales, or B2B engagement.
• Motivated by targets and detail-oriented.
• Confident in engaging senior professionals.

Responsibilities

• Work collaboratively within the event team to achieve audience KPIs.
• Build and manage attendee invite lists through CRM and data research.
• Execute outreach to confirm high-quality delegates and VIPs.
• Collaborate with Marketing on campaign flows and content.
• Support onsite execution: VIP check-in and registration.

Skills

Native Italian speaker

Fluent English (spoken & written)

Organised and detail-oriented

Comfortable on the phone

Familiar with CRM tools

Curious about technology

Job description

Job title: Audience Development Executive

Work regime: Hybrid

As an Audience Development Executive, you’ll be responsible for recruiting high‑quality attendees to our events, both in terms of volume and seniority. This includes senior IT, infrastructure, and business leaders from across the business value chain, including VIPs and sponsor‑nominated guests. You’ll work across email, phone, LinkedIn, and CRM systems to manage outreach, confirmations, and community engagement, and collaborate with Marketing and Commercial teams to ensure sponsor targets are met. This is a target‑driven, audience‑first role ideal for someone early in their career who is organised, confident on the phone, curious about the tech world, and excited by events. You’ll also support onsite operations during our events.

Key Responsibilities

• Work collaboratively within the event team to achieve audience KPIs for each assigned market.
• Build and manage attendee invite lists through a mix of CRM segmentation, data research, and enrichment.
• Execute outreach via phone, email, and LinkedIn to engage and confirm high‑quality delegates and VIPs.
• Collaborate with Marketing on campaign flows, content, and follow‑ups.
• Take ownership of ticket sales performance, working toward individual and team‑based revenue targets in alignment with the Sales team.
• Support delegate journey and registration processes, including reconfirmation and reminders.
• Contribute to onsite execution: VIP check‑in, attendee registration, and last‑mile support.
• Track performance metrics and suggest improvements to audience targeting or workflows.

Candidate Profile

• Native Italian speaker, with fluent English (spoken & written).
• Motivated by targets, organised, and detail‑oriented.
• Comfortable on the phone and confident in engaging senior professionals.
• Familiar with CRM tools, spreadsheets, and online research methods.
• Curious about technology, digital infrastructure, and business events.
• Interested in building a career in audience development, marketing, or commercial partnerships.
• Based in London.
• 1–2 years of experience in events, sales, or B2B engagement.