Assistant Digital Marketing Manager

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Cheltenham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading eCommerce brand in Cheltenham is seeking an Assistant Digital Marketing Manager to lead email marketing initiatives and oversee paid search and social activities. In this hands-on role, you will manage the end-to-end email lifecycle with Klaviyo and contribute to performance optimization strategies. The ideal candidate has a strong background in digital marketing, analytical skills, and proven experience in CRM. This role offers competitive salary, 25 days holiday, and a supportive team environment.

Benefits

25 days holiday plus bank holidays

Generous staff discount

Cycle to Work scheme

Wellbeing support programme

Qualifications

• Proven experience in an email marketing or CRM-focused role.
• Hands-on experience using Klaviyo for email campaigns.
• Strong analytical skills with tools like Google Analytics.

Responsibilities

• Lead the email marketing lifecycle using Klaviyo.
• Manage relationships with external paid media specialists.
• Supervise Digital Marketing Executives.

Skills

Email marketing expertise

Klaviyo proficiency

Analytical skills

A/B testing

Tools

Google Analytics

Meta platforms

Shopify

Job description

Overview

Are you passionate about digital marketing in a fast-growing eCommerce environment? Do you enjoy working with brands where CRM, performance marketing and customer experience sit at the heart of growth?

This premium DTC fashion brand is on an exciting growth journey and is investing heavily in its digital channels to drive customer engagement and revenue. With a strong focus on email marketing, data-led decision making and performance optimisation, the business offers a collaborative, ambitious environment where digital marketing plays a central role in commercial success. This is a 12-month maternity cover, based at the brand’s UK head office, working closely with ecommerce, marketing and agency partners.

Role

This is a hands-on Assistant Digital Marketing Manager position with end-to-end ownership of email marketing alongside oversight of paid search and paid social activity.

You’ll lead the full email lifecycle using Klaviyo - from campaign planning and build through to testing, deployment and performance analysis - ensuring campaigns are highly targeted, on brand and commercially effective. You’ll also play a key role in developing segmentation strategies, loyalty communications and always-on optimisation across email and SMS.

Alongside CRM, you’ll manage the relationship with external paid media specialists, contributing to strategy, performance optimisation and ROI across paid search and paid social. As a senior member of the team, you’ll also line manage Digital Marketing Executives and support wider trading, forecasting and campaign planning discussions.

This role offers excellent exposure across CRM, performance marketing and ecommerce in a fast-paced environment.

Skills and Experience

Essential:

• Proven experience in an email marketing / CRM-focused role
• Hands-on experience with Klaviyo (campaigns, segmentation, reporting)
• Exposure to paid search and/or paid social, either in-house or agency-side
• Strong analytical skills with experience using tools such as Google Analytics
• Experience running A/B tests and using insights to optimise performance
• Excellent written skills with a strong eye for detail

Desirable:

• Experience working within a DTC or eCommerce brand
• Familiarity with Meta platforms and Shopify
• Background in fashion, retail or consumer brands
• Experience managing or mentoring junior team members

Benefits

This role offers a competitive salary (DOE) alongside 25 days’ holiday plus bank holidays, with an additional paid day off to celebrate your birthday. Employees also enjoy a generous staff discount and access to a staff shop, as well as participation in the Cycle to Work scheme.

The business places a strong emphasis on wellbeing, offering access to an Employee Assistance Programme that includes mental health support. You’ll be joining a supportive, collaborative team environment, with weekly fresh fruit and pastries provided at the office, all within a fast-growing eCommerce business where digital marketing plays a central role.

Sound Good?

If you’re a commercially minded digital marketer who enjoys combining creative CRM campaigns with data-driven performance marketing, this is a great opportunity to step into a senior senior-level role within a growing eCommerce brand. Click the apply button today to send your CV to Nick @ Digital Tonic