Assistant Brand Manager

JW Lees; Middleton; On-site; GBP 34,000; Full time

Job summary

A renowned brewery in Middleton seeks an Assistant Brand Manager who will be responsible for shaping and activating beer brands through consumer insights and innovative marketing campaigns. Candidates should have a degree in marketing or a related field, with proven ability in brand strategy development and strong communication skills. The role offers a competitive salary of circa £34,000, an annual profit share bonus, private medical insurance, enhanced pension scheme, and generous leave policies. Join a company with nearly 200 years of history in delivering memorable experiences.

Benefits

Annual profit share bonus

Private medical insurance

Enhanced pension scheme

30% discount on food and drink

Discounted stays in hotels

24-hour confidential wellbeing support

Training and development opportunities

Qualifications

• Proven ability to develop brand and marketing strategies.
• Experience in identifying target audiences for campaigns.
• Excellent understanding of the full marketing mix.

Responsibilities

• Be the brand guardian ensuring quality and consistency.
• Analyse brand positioning and consumer insights.
• Activate projects and campaigns across all routes to market.

Skills

Brand strategy development

Marketing communication

Analytical skills

Creative thinking

Consumer insights analysis

Strong communication skills

Understanding of marketing mix

Education

Degree in marketing or related field

Job description

Overview

Assistant Brand Manager Vacancy - Middleton, North Manchester - Circa £34,000 plus profit share, BUPA, Team Member discount

This is a full time office based role, based in Middleton, North Manchester

As Brand Manager, you will shape and activate JW Lees beer brands by uncovering consumer insights and delivering innovative marketing campaigns. You’ll identify what attracts guests and how to enhance their experience. Creative and strategic, you’ll bring experience in targeted brand campaigns along with strong trade and drinks category knowledge to drive sales growth across our managed, Pub Partner, and wholesale channels.

Key Responsibilities

• Be the brand guardian
• Ensuring quality and consistency across all markets
• Analyse brand positioning and consumer insights
• Protect and communicate JW Lees brands vision and mission
• Activate projects, NPD and campaigns across all routes to market
• Lead creative development with external branding agency
• Measure and report performance of all marketing campaigns
• Monitor market trends, research consumer markets and competitors’ activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Manage beer brands marketing budgets

Person Specification

• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field
• Driving license and access to vehicle preferred but not essential

What we offer Our Assistant Brand Manager

• Competitive pay plus annual profit share bonus, ensuring you share in the success of the company
• Private medical insurance
• Enhanced pension scheme
• 33 days annual leave (inclusive of bank holidays)
• 30% discount on food and drink across our pubs, inns and hotels for you and friends and family
• Discounted stays in our hotels and inns
• 24 hour confidential wellbeing support, plus counselling provided by the Licensed Trade Charity
• Great opportunities to grow in your role and progress your career with our internal and external development programmes
• Enhanced maternity, paternity and adoption policies
• Access to our onsite pub The Cottage, each Friday.
• Access to JW BenefitHub, giving you access to a huge range of high street and online discounts

About JW Lees

Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic food and memorable experiences.

We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud - Savvy - Honest - Passionate - Personal - Together