Assistant Brand Manager

The HEINEKEN Company; Greater London; Hybrid; GBP 38,000 - 44,000; Full time

Job summary

A leading beverage company is looking for an Assistant Brand Manager in London, aiming to drive brand strategies and campaigns in a dynamic environment. The role involves leading exciting activation projects, managing multi-million-pound budgets, and advocating for consumer perspectives. Ideal candidates should demonstrate strong project management, creativity, and a passion for branding. The position offers a hybrid work model and a comprehensive benefits package, supporting your career growth in a global business.

Benefits

Annual bonus

Double-matched pension

32 days' holiday

Life assurance

Critical illness insurance

Free ciders and beers

Wellbeing support

Development opportunities

Qualifications

• Strong project management skills with multiple stakeholders.
• Passionate about brands and consumer impact.
• Eager to learn and develop within the global business.
• Creative mindset for campaign planning.
• Strong verbal and written communication skills.
• Good analytical abilities.

Responsibilities

• Lead development and delivery of activation projects.
• Support impactful ABTL campaigns.
• Ensure creative execution aligns with brand goals.
• Manage and track a multi-million-pound budget.
• Analyze brand performance metrics.
• Manage stakeholders across departments.

Skills

Project management

Brand passion

Communication

Creativity

Analytical skills

Job description

Assistant Brand Manager

Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below

Function: Marketing

Location: London (nr. Oxford Street), a mix of office and home working

Contract: Permanent

Application Closing Date: 29th January 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!

At HEINEKEN we’re about more than the name above the door. As the UK’s leading pub, cider and beer business we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry.

That kind of success is only possible with a diverse mix of talented people. It’s the pride and passion of our colleagues that makes us stand out from the crowd. We’re building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We’re a business which will bring out the best in you. If you’re as excited about our future as we are, then we’d love to hear how you can help us shape it.

We’ve ambitious goals. And we know it’s the expertise and enthusiasm of our people that fuels our growth. Right now, we’re looking for an Assistant Brand Manager to join our Marketing team.

The Role

Following an internal promotion, we’re excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You’ll also fully own key projects and support strategic development for our brands from 2026 onwards.

Responsibilities of the role include, but aren’t limited to:

• Leading development and delivery of exciting activation projects across all routes to market
• Supporting the brand team in delivering impactful ABTL campaigns
• Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
• Multi-million-pound budget management and tracking
• Brand performance analysis and tracking
• Stakeholder management across the wider department, business, and partner agencies
• Ownership of key brand channels like social platforms alongside our internal social and media buying teams

The Candidate

We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.

Essential:

• A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
• A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
• A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
• Creative – not afraid to share ideas when planning campaigns
• Strong verbal and written communication skills – the role requires management of stakeholders at all levels
• Commercial acumen – good analytical skills and comfortable with numbers

Desirable:

• Marketing experience in FMCG or the alcohol industry
• Experience managing agency partners

Our ways of working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.

Our benefits

Here’s a flavour of what we offer:

• Annual bonus
• Double-matched pension (up to 10%)
• 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any of these fall on a weekend, you\'ll get the following weekday off instead)
• Life assurance (subject to policy terms)
• Critical illness insurance – comprehensive cover for you and your family
• Free ciders and beers (including low and zero alcohol options)
• Retail discounts
• Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
• Comprehensive opportunities to develop
• Option to join our Colleague Networks to connect, share and build inclusion

…and much more!

Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.

The application

If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at [e-mail].

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are

We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us and brew a better career.