Assistant Brand Manager

The Advocate Group; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading food and drink company in the UK is seeking an Assistant Brand Manager to support and shape brand campaigns. You will execute marketing strategies for product launches and coordinate digital campaigns while gaining hands-on experience. The ideal candidate has a degree in Marketing or Business and 1–2 years of marketing experience, preferably in FMCG. Join to make an impact in a vibrant team that values creativity and collaboration.

Qualifications

• 1–2 years experience in marketing or brand support, ideally in FMCG.
• Analytical, organised, and proactive individual.
• Confident communicator with strong presentation skills.

Responsibilities

• Help build and execute brand plans and support launches.
• Coordinate digital, shopper, and trade marketing campaigns.
• Conduct market and consumer research for new opportunities.

Skills

Analytical skills

Organisational skills

Communication skills

Creativity

Presentation skills

Education

Degree in Marketing, Business or similar

Job description

Are you a creative, ambitious marketer with a passion for flavour, culture, and consumer‑led brands? Do you love variety, enjoy taking ownership, and want to make a real impact in a fast‑paced FMCG environment?

We are partnering with a vibrant food & drink business that is home to some of the UK’s best‑loved sauces, spices, and seasonings and they are looking for an enthusiastic Assistant Brand Manager to join their growing team.

You won’t just be supporting campaigns you’ll be shaping them. From digital activations to product launches, trade events to market research, you’ll have the chance to get involved in every part of the marketing mix. This is a brand team that values creativity, fresh thinking, and collaboration. You’ll work closely with experienced Brand Managers, gaining genuine hands‑on experience while helping to drive category growth and brand love across the UK.

What You’ll Be Doing

Driving Brand Growth

• Help build and execute eye‑catching brand plans.
• Support new product launches, packaging projects, and promotional activity.
• Keep your finger on the pulse of consumer trends and competitor movements.

Bringing Campaigns to Life

• Coordinate digital, shopper, and trade marketing campaigns.
• Manage agencies, timelines, budgets, and creative briefs.
• Ensure brand consistency across all consumer touchpoints.
• Oversee product sample management and distribution to partners.

Digital Ownership

• Support the monthly social content calendar and website updates.
• Carry out day‑to‑day community management.
• Work with technical teams to resolve any consumer queries.

Insight & Analytics

• Conduct market and consumer research to uncover new opportunities.
• Track sales and campaign performance using data and insight tools.
• Prepare reports and presentations for senior leadership.

Cross‑Team Collaboration

• Work with Sales, Supply Chain, NPD, and Finance to ensure projects land smoothly.
• Support trade shows, events, and experiential marketing activities.

What We’re Looking For

• A degree in Marketing, Business or similar.
• 1–2 years experience in marketing or brand support, ideally FMCG.
• Someone analytical, organised, and proactive.
• A confident communicator with strong presentation skills.
• A creative thinker who brings ideas and energy to the table.
• A genuine passion for food and consumer culture.

If this sounds like the right move for your career, we’d love to speak to you!

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.