Area Vice President - UK&I Sales

Toast; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A prominent technology firm seeks an Area Vice President of Sales for the UK & Ireland. This role focuses on defining the market strategy and leading sales growth in a crucial new region. The ideal candidate must have a strong track record in leading sales teams and developing markets, particularly in the restaurant sector. A collaborative, data-driven approach supported by sales tools like Salesforce and HubSpot is essential for success in this hybrid work environment.

Benefits

Competitive compensation

Flexible benefits

Hybrid work model

Qualifications

• Proven track record in leading sales organizations to achieve targets.
• Experience in developing international markets, especially in UK and Ireland.
• Strong background in leading multi-segment sales teams.

Responsibilities

• Define go-to-market strategy for UK and Ireland.
• Establish and oversee BDR/SDR functions.
• Collaborate with US teams to align on market needs.

Skills

Leadership

Sales strategy

Data analysis

Sales tools expertise

Tools

Salesforce

Gong

HubSpot

Job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

Position Details:

Toast's expansion into the UK and Ireland represents one of our most significant strategic growth opportunities. London serves as the operational and commercial hub for this crucial, newer market. We are seeking a highly entrepreneurial and senior leader to join us at this pivotal stage to help define and accelerate our commercial footprint. This role is a chance to leverage your experience to establish our brand, scale our sales operations, and build a lasting, high-performing culture from the ground up across both the UK and Ireland markets.

A day in the life (Responsibilities)

Toast is looking for an Area Vice President (AVP) of Sales for the UK & Ireland to lead the strategy, execution, and continued rapid growth of our entire commercial engine across this region. This role will be the primary commercial leader and Site Leader for our London hub, driving success across the SMB, Growth, Business Development Representative (BDR), and Sales Development Representative (SDR) teams. This is a hands‑on, foundational leadership role that reports into the global sales leadership team and is critical to achieving Toast’s ambitious international goals.

What You’ll Do

• Market Leadership & Strategy: Define, own, and execute the end‑to‑end go‑to‑market strategy for the UK and Ireland, adapting global best practices to the unique local restaurant landscape across both nations.
• Foundation Building & Execution: Establish the framework and scale the BDR/SDR functions to build a robust pipeline generation engine. Directly manage and mentor sales leadership across the SMB and Growth segments, ensuring aggressive revenue targets are consistently met and exceeded across your entire region.
• Operational Excellence: Roll up your sleeves to implement and optimize sales processes, tooling, and reporting to ensure local efficiency and seamless execution throughout the UK and Ireland.
• Cross‑Functional Bridge: Collaborate extensively with US/Global functions (Product Marketing, Sales Enablement, Onboarding, HR, and Finance) to act as the primary voice of the UK/Ireland market, ensuring support, localization, and alignment to corporate objectives.
• Data‑Driven Decisions: Leverage local and global sales data to inform tactical decisions, track progress, and continuously iterate on the commercial model for measurable impact.

What you'll need to thrive (Requirements)

• A proven track record of successfully leading field sales organizations to achieve aggressive targets.
• Essential experience in scaling a business in a new or developing international market, with a strong understanding of the commercial landscape across both the UK and Ireland.
• Strong experience leading and developing multi‑segment sales teams, including direct leadership of BDR/SDR functions in addition to field/quota‑carrying teams (SMB and Growth segments).
• Demonstrated ability to act as an area leader and build a strong, independent culture while operating as an extension of a US‑based headquarters.
• The ability to be strategic while maintaining a hands‑on, “in the weeds” approach to problem‑solving and operational execution is essential.
• Exceptional leadership skills with a strong emphasis on developing and coaching sales leaders and sales representatives.
• Data‑driven mindset with a track record of leveraging analytics to inform local market decisions and measure impact.
• Strong familiarity with sales tools and systems (e.g., Salesforce, Gong, HubSpot) to optimize seller productivity.

AI at Toast

At Toast, one of our company values is that we’re hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in‑person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [e-mail].

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