Area Sales Manager Groundcare Equipment & Tractors

Logic Resourcing Ltd; England; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading machinery sales company is seeking an experienced sales professional to manage a designated territory in the UK. This role offers autonomy to develop client relationships and the opportunity for significant earnings through commissions. Responsibilities include selling compact tractors and groundcare equipment, and a driving license is essential due to the field-based nature of the position. The position promises a competitive salary, uncapped bonuses, and a company vehicle alongside a hybrid work model.

Benefits

Competitive salary

Uncapped bonuses

Company vehicle

25 days holiday plus bank holidays

Hybrid working after training

Qualifications

• Proven experience in compact tractors, ground care, agricultural machinery, or plant.
• Experience selling to end users such as farmers, groundskeepers, and councils.
• Capability to generate new business with a proactive approach and on-site demos.

Responsibilities

• Sell compact tractors and groundcare equipment.
• Manage a designated patch and develop new client relationships.
• Focus on generating new business and maintaining existing accounts.

Skills

Experience in compact tractors

Proven background of selling to target customers

Proactive mindset for business development

Job description

If you enjoy being out with customers, talking tractors and ground care kit, managing your patch with autonomy and trust, then this is a sales role that gives you the backing and freedom to do exactly that!

Why This Role Stands Out

• You’ll be trusted to run your patch like it’s your own business, with the freedom to make decisions, manage your time, and deliver results.
• You’ll inherit a book of current accounts, pick up any inbound leads, but the real opportunity will be getting out there and developing new clients.
• Supportive owners, who are down to earth, will value your input and ideas, and genuinely back their team.
• You’ll be selling quality kit, and working with trusted brands that are widely used in the agriculture and ground care industry.
• As the business grows, there will be an opportunity to develop yourself and your career.

What You’ll Be Doing

You’ll be selling tractors and groundcare equipment, working with well-known brands, realistic targets, and the kind of autonomy that lets you focus on building relationships and growing your own patch (Staffordshire, Cheshire, Derbyshire, and Shropshire). You’ll focus on:

• Selling compact tractors (18hp 75hp), loaders, and attachments
• Selling to end users Farmers, groundkeepers, estates, councils, golf clubs, equestrian centres, and private landowners.
• Generating new business with a proactive approach and on-site demos

What You’ll Need

• Experience in compact tractors, ground care, agricultural machinery, or plant.
• Proven background of selling to the target customer base.
• A proactive mindset you’ll need to develop new business, this is not just an account management role.
• This is a field-based role; therefore, a driving license is essential.

What’s on Offer

• Up to £40,000 basic salary
• Uncapped bonus realistic first year OTE of £45k-£50k
• Company vehicle - Ford Ranger
• 25 days holiday + bank holidays + Christmas shutdown
• Hybrid working after training 1 or two days in the office and the rest out in the field / working from home.

This position may suit a Field Sales Executive, Key Account Manager or Business Development Manager, Area Sales Manager or Regional Sales Manager, operating in the plant and machinery sector.