Area Sales Manager

BMS Engineering Recruitment; Watford; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading British valve manufacturer is seeking a Technical Sales Engineer to manage sales across the southern UK and select international markets. The ideal candidate will have an engineering background or strong technical sales experience, driving specification activities and business growth in competitive markets. The package includes a salary of £70,000 to £90,000, a car allowance, discretionary bonus, and comprehensive benefits. An excellent opportunity for a driven professional in a fast-growing company.

Benefits

Discretionary bonus

Company pension scheme

Medical cash plan

25 days annual leave + Bank Holidays

Qualifications

• Proven background in technical or solution-led sales of mechanical products/systems.
• Strong technical experience or relevant engineering qualification.
• Driving licence and ability to travel overseas on business.

Responsibilities

• Take ownership of a well-established territory covering the Home Counties.
• Drive specification activity and identify new OEM opportunities.
• Manage CRM pipeline for successful sales.

Skills

Technical or solution-led sales experience

Organised and detail-focused

Proactive attitude

Education

Engineering qualification (mechanical or similar)

Job description

Overview

• Field-based sales role across the South with international exposure
• Join a fast-growing, award-winning British engineering manufacturer
• Full product training and strong technical support
• Excellent basic salary with bonus, car allowance and long-term career prospects

Technical Sales Engineer

The Role: An exciting opportunity has arisen for a Technical Sales Engineer to join one of the UK’s most successful and fastest growing family-owned valve manufacturers supplying into the Petrochem industry. This full-time permanent position is ideal for a technically minded sales professional who enjoys autonomy, building relationships and winning business in competitive industrial markets.

As Technical Sales Engineer, you will take ownership of a well-established territory covering the Home Counties and wider southern UK region, alongside selected international responsibility. You’ll work closely with distributors, OEMs, EPC contractors and end users to grow market share and deliver profitable, sustainable sales.

You will drive specification activity, identify new OEM opportunities, and convert project pipelines into orders. The role also involves representing the business at exhibitions and industry events, gathering market intelligence and feeding back customer insight to support product development and strategy. Strong territory planning and CRM pipeline management will be key to success as Technical Sales Engineer.

A typical week will see you visiting customer sites 3 or 4 days and 1 or 2 days working from home.

Requirements

To be considered for the Technical Sales Engineer role:

• Engineering qualification (mechanical or similar) or strong technical experience
• Proven background in technical or solution-led sales of mechanical products/systems
• Organised, reliable and detail focused with a proactive attitude
• Driving licence
• Able to travel overseas on business

The Company

A globally recognised British valve manufacturer with over four decades of innovation, supplying critical industries including oil & gas and petrochemical. Multi-award-winning for manufacturing, export and growth, the business is profitable, privately owned and investing heavily in its people and future.

The Package for Technical Sales Engineer

• £70,000 – £90,000 basic salary DoE
• £650 per month car allowance
• Discretionary bonus
• Company pension scheme
• Medical cash plan, Employee Assistance Programme, long service awards
• 25 days annual leave + Bank Holidays

Location: Hemel Hempstead, Watford, St Albans