Area Sales Manager

Barker Ross; United Kingdom; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading construction equipment dealership in the UK seeks an experienced Area Sales Manager to drive sales and build customer relationships. In this competitive role, you will manage a defined territory, ensure customer satisfaction, and drive sales of machinery. The position offers a base salary ranging from £45,000 to £60,000, OTE potential up to £150,000, and a comprehensive benefits package including a company car and health insurance.

Benefits

Company car

Health insurance

Ongoing training and development

Pension scheme

Remote working

Qualifications

• Proven track record of sales within the construction sector or similar industry.
• Demonstrable experience in sales call planning and forecasting.
• Ability to understand and follow customer buying decisions and needs.

Responsibilities

• Build strong and positive relationships with new and existing customers.
• Prepare customer quotations for machinery using internal sales systems.
• Drive construction machinery sales and profitability in line with business objectives.

Skills

Sales within the construction sector

Commercial awareness

Customer problem solving

Consultative sales techniques

Job description

Area Sales Manager
Covering Warwickshire, Worcestershire & Herefordshire
Salary: Competitive
Contract: Permanent
Department: Construction Sales
Reporting to: Sales Director

The Opportunity

A well established, privately owned construction equipment dealership, representing a globally recognised manufacturer of construction, industrial, and waste and recycling machinery, is seeking an experienced Area Sales Manager following an internal promotion.
This is a customer facing field sales role, responsible for promoting and selling a comprehensive range of construction machinery and related products within a defined regional territory. You will build long term customer relationships, present tailored equipment solutions, and work closely with the manufacturer and internal teams to deliver a first class customer experience.

About the Business

The business is an owner managed, profit making organisation and one of the most progressive dealerships of its kind in the UK. It specialises in the sales and customer support of construction, industrial, and waste and recycling equipment, with a strong reputation for product quality, service excellence, and long term customer partnerships.
The company fosters a high energy, performance driven culture where flexibility, commitment, and accountability are essential to maintaining its position as a dealer of choice.

Key Responsibilities

• Build strong and positive relationships with new and existing customers
• Develop and document detailed knowledge of customer businesses and technical requirements
• Feedback key customer and market information to the wider business
• Prepare customer quotations for machinery using internal sales systems and mobile sales applications, including additional options such as:
  • Service and repair and maintenance contracts
  • Machine attachments suitable to the application
  • Finance solutions
  • Insurance products
• Carry out full appraisals on used equipment
• Complete full machine specifications on all orders, including all relevant customer information
• Ensure all attachment requirements are included to meet customer needs
• Carry out on site machine demonstrations and installations
• Drive construction machinery sales and profitability in line with business objectives
• Monitor customer account facility status and support payment collection
• Maintain accurate CRM records to enable effective forecasting
• Meet and exceed customer service expectations
• Maintain strong communication internally and externally
• Complete all administration accurately and within agreed timescales
• Contribute to overall business success through teamwork and effective communication
• Provide appropriate reporting to management
• Carry out all work in line with company health and safety policies and company procedures
• Undertake any other duties required to fulfil the role

Skills, Experience and Background

Essential:

• Proven track record of sales within the construction sector or a similar industry
• Strong commercial awareness and customer problem solving skills
• Ability to understand and follow customer buying decisions and needs
• Demonstrable experience in sales call planning and forecasting
• Skilled in consultative sales questioning techniques
• Proven ability to deliver sales results through relationship based selling

Personal Attributes

• Strong team player with the ability to deliver results under pressure and to deadlines
• Quality focused approach
• Reliable, trustworthy, and professional
• Ability to work on own initiative while managing multiple customer demands
• Clear and effective communicator at all levels, both written and verbal
• Positive, cooperative, and flexible approach
• Self motivated and customer focused
• Clean driving licence and good driving record
• Fork Lift Truck driving licence desirable

Package and Reward

• Competitive base salary
• Excellent uncapped commission and OTE structure
• Company car
• Remote working
• Health insurance
• Full IT package
• Expenses account
• Pension scheme
• Ongoing training and development with clear career progression

Recommended salary guidance

• Base salary: 45,000 to 60,000
• Realistic OTE: 80,000 to 120,000
• Top performer OTE: 150,000 plus on an uncapped commission scheme

Barker Ross Group values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.

For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business.