Area Sales Manager

Parkside; Bracknell; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic organization in Bracknell is seeking an Area Sales Manager to drive the growth of its dealer network. This role involves achieving commercial objectives, developing strong partnerships with dealers, and providing training and support. The ideal candidate will possess strong communication skills, relevant experience, and a commitment to extensive travel. The position ensures substantial interaction with dealers to achieve mutual objectives.

Qualifications

• Relevant experience in a similar role.
• Experience collaborating with a team to achieve objectives.
• Full driver's license required with commitment to travel extensively.

Responsibilities

• Provide a personal link between Dealers and the division.
• Develop 'Challenger Brand' strategy to increase market share.
• Organize regional product dealer meetings.
• Support Corporate Sales Manager to secure sales into major accounts.
• Provide in-dealer coaching on sales and installation.

Skills

Good communication and interpersonal skills

Experience in selling and achieving commercial targets

Analytical skills

Understanding of dealer business

Proficient in MS Excel

Intermediate in Word and PowerPoint

Job description

Our client is seeking a goal-orientated Area Sales Manager to succeed in an important role for the further development of this Division's business

The prime responsibility for this role is to achieve agreed commercial objectives, through effective account management of the Franchised Dealer Network to include Unit sales, and a variety of Dealer Support and promotions as required.

The role will involve working closely with dealers to develop strong manufacturer / dealer partnerships offering the necessary support and guidance to dealers in the delivery of our mutual objectives

As this role is field based you will require a full driving licence and the ability to travel nationally with flexibility for overnight stays as required

Main Responsibilities

• Provide the primary personal link between the Dealers and the division and create a proactive working environment and partnership with the dealers at all levels.
• Develop a 'Challenger Brand' Strategy medium and long term to increase the client's market share.
• Work in conjunction with high-performing Robotic dealers to create a best practice guide.
• Organise and run regional product dealer meetings to share updates, training, coaching refreshers, helpful tips, and shortcuts. Develop and promote the client Rugby Ground Connected (RGC) Multi-pitch package for RFU clubs.
• Support Area Sales Managers through coaching at Sales Meetings on product updates and sales best practices. Support the product Focus dealers on Sales & Marketing Strategy so every dealer has a 12-month plan - Building Consideration and Awareness in the dealer's territory.
• Work closely with newly appointed dealers to familiarise them with the product. Liaise with other branches on sales developments.
• Support Corporate Sales Manager to secure sales into major corporate accounts. Work together with the Customer and area Sales Manager team to resolve complex customer issues.
• Provide in-dealer coaching on sales and installation. Manage and motivate franchised dealer staff at all levels to consistently provide customers with excellent customer service and to achieve overall divisional objectives utilizing available tactical resources and products. Liaise, plan, and assist with local promotions, shows, and PR and utilize the national show programs to the best advantage of the product groups in the area and nationally.

Qualifications, Skills, and Experience Required

• Relevant experience in a similar role.
• Good communication and interpersonal skills.
• Experience in selling and achieving commercial targets.
• Experience in collaborating with a team to achieve set objective analytical skills to collate and present relevant data.
• Understanding of the dealer business or distributor sector.
• Proficient in MS Excel, intermediate in Word and PowerPoint.
• Full driver's license and the commitment to travel extensively so that sales results and extensive dealer contact are maintained.
• Be prepared to undertake frequent overnight stays away.

Desirable

• Knowledge of the sector including competitor activity.
• A previous role in a manufacturer / retail environment is preferred.

Interested? Please Apply