Area Sales Manager

White Recruitment Construction; Bedford; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A well-established engineering manufacturer in Bedfordshire is seeking an Area Sales Manager to manage and grow customer accounts while developing new business opportunities. The ideal candidate will have at least 5 years of technical sales experience in the castings industry and a strong understanding of casting processes. This field-based role requires excellent communication skills and the ability to close deals effectively. The position offers a competitive salary and various benefits, including performance bonuses and career progression.

Benefits

Performance-related bonus

Pension scheme

25 days holiday + bank holidays

Career progression

Qualifications

• Minimum 5 years’ technical sales experience within the castings industry.
• Confident interpreting drawings and discussing engineering specifications.
• Full UK driving licence is essential.

Responsibilities

• Manage and grow an established portfolio of customers across the region.
• Identify and develop new business opportunities within relevant market sectors.
• Provide technical support and product knowledge during customer meetings.

Skills

Technical sales experience

Understanding of casting processes

Business development

Relationship-building skills

Commercial awareness

Job description

Area Sales Manager
Location: Bedfordshire (Field-Based)
Salary: £40,000 – £45,000

Are you an experienced technical sales professional with a strong background in castings? Our client, a well-established engineering manufacturer in Bedfordshire, is seeking an Area Sales Manager to drive growth across an established customer base while developing new business opportunities in key industrial markets.

The Role

As Area Sales Manager, you will be responsible for managing and growing accounts across your region, promoting a range of high-integrity cast components to customers in sectors such as automotive, defence, rail, oil & gas, and general engineering. This is a field-based role requiring regular client visits, technical discussions, and the ability to understand and interpret complex engineering requirements.

Key Responsibilities

• Manage and grow an established portfolio of customers across the region
• Identify and develop new business opportunities within relevant market sectors
• Provide technical support and product knowledge during customer meetings
• Prepare and deliver quotations, proposals and presentations
• Work closely with internal engineering, quality and production teams
• Maintain accurate CRM records, forecasts and sales reports
• Represent the company at trade shows, exhibitions and customer site visits

Requirements

• Minimum 5 years’ technical sales experience within the castings industry
• Strong understanding of casting processes (investment, sand, die, or precision castings)
• Proven track record in business development and account management
• Confident interpreting drawings and discussing engineering specifications
• Excellent communication, negotiation and relationship-building skills
• Strong commercial awareness with the ability to close deals effectively
• Full UK driving licence (essential)
• Self-motivated, target-driven and comfortable working remotely
• Willingness to travel regularly across the region and occasionally nationwide

Benefits

• Competitive salary of £40,000 – £45,000
• Performance-related bonus
• Pension scheme
• 25 days holiday + bank holidays
• Career progression within a growing engineering business