Area Sales Lead: Grow Key Accounts & Strategic Projects

Sig PLC; Warrington; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading supplier in site protection materials is seeking a dynamic Area Sales Manager to establish and retain new business relationships. The successful candidate will drive sales of core products, research and cultivate new accounts, and maintain strong customer relationships. This role demands proven sales experience, excellent communication skills, and the ability to perform autonomously. The company offers a competitive salary, company car, holiday entitlements, and additional benefits, making it an ideal opportunity for driven sales professionals.

Benefits

Highly Competitive salary with annual pay award

Company Car/Allowance

25 days holiday + 8 bank holidays

Great pension with SIG contributing up to 7.5%

Retail discounts via colleague portal

Cycle to Work scheme

Share Incentive Scheme

Qualifications

• Proven sales experience with strong commercial awareness.
• Self‑motivated and able to perform with minimal supervision.
• Excellent communication and presentation skills, both written and oral.
• Strong organisational abilities and customer service orientation.
• Good numeracy, IT skills, and attention to detail.
• Knowledge of products and competitors (preferred).

Responsibilities

• Develop and maintain targeted accounts within your geographic patch.
• Drive sales of core products and spot opportunities for new products.
• Research, target, cultivate and open new accounts with profitable growth.
• Convert branch and supplier leads into orders; liaise closely with suppliers.
• Track projects and monitor competitor activity, reporting insights to line managers.
• Conduct external customer calls and maintain strong relationships.
• Use mandated CRM and platforms such as Showpad to keep pipelines current.

Skills

Sales experience

Commercial awareness

Self-motivated

Communication skills

Organisational abilities

IT skills

Job description

A leading supplier in site protection materials is seeking a dynamic Area Sales Manager to establish and retain new business relationships. The successful candidate will drive sales of core products, research and cultivate new accounts, and maintain strong customer relationships. This role demands proven sales experience, excellent communication skills, and the ability to perform autonomously. The company offers a competitive salary, company car, holiday entitlements, and additional benefits, making it an ideal opportunity for driven sales professionals.