Area Sales Executive

BMS Engineering Recruitment; Manchester; On-site; GBP 33,000; Full time

Job summary

A leading manufacturer in the tobacco industry is seeking an Area Sales Executive in the North of England. This hands-on role focuses on driving brand presence and sales of cigars to independent retailers. Ideal candidates will have field sales experience, strong relationship-building skills, and a flair for training retail staff. The role offers a competitive salary of £33,000 with a £5,000 bonus, a company car, and various benefits including training opportunities.

Benefits

Company car

Bonus

Pension & healthcare

Incentive trips

Qualifications

• Proven field sales experience, particularly in new business and account management.
• Experience in a regulated product category is a plus.
• Full UK driving licence is mandatory.

Responsibilities

• Drive brand presence and sales across the territory.
• Represent a portfolio of cigars and cigarillos.
• Train store staff to effectively recommend products.
• Identify opportunities in your territory for growth.
• Support new product launches with engaging activities.

Skills

Field sales experience

Experience with independent retailers

Confident and personable

Job description

🚀 Area Sales Executive – Cigars

📍 North of England (Manchester, Liverpool, Leeds)

Be the face of a respected brand launching to the UK market

This is a standout opportunity to join a well-established manufacturer with a strong reputation for quality, heritage, and innovation. You’ll play a key role in launching and growing a popular product range, working closely with independent retailers and convenience stores.

💼 The Role

As an Area Sales Executive, you’ll be responsible for driving brand presence and sales across your territory. This is a hands-on, field-based role where personality, product passion, and creativity really matter.

You will:

• Represent a portfolio of cigars and cigarillos to independent retailers
• Increase brand awareness and market share
• Train store staff to confidently recommend and advocate the products
• Identify and maximise “hot spot” opportunities in your territory
• Support new product launches with creative, engaging in-store activity

This role suits someone who enjoys relationship-building, being out in the field, and taking ownership of their patch.

🌍 The Company

This is a heritage-driven manufacturer known for product quality, innovation, and commitment to sustainability. They are genuine investors in people, nurturing talent and offering excellent training and development opportunities.

The portfolio spans:

• Aromatic
• Hand-rolled
• Premium
• Miniature brands

👤 Who We’re Looking For

• Field sales experience covering new business and account management
• Experience selling into independent retailers is highly desirable
• Background in a related or regulated product category would be advantageous
• Confident, personable, and comfortable training and educating customers
• Full UK driving licence

💰 Package & Benefits

• Salary: £33,000
• Bonus: £5,000
• Company car, fuel card & credit card
• Laptop & mobile
• Pension & healthcare
• Incentive trips for top performers

👉 If you enjoy being the face of a brand, launching products, and building long-term retailer relationships, this is a brilliant opportunity to make your mark.