AI Demand Generation Manager

IFS; Staines-upon-Thames; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading software company in Staines-upon-Thames is seeking a Global Manager Demand Generation for AI offerings. This role will drive alignment among sales and marketing to achieve AI revenue goals. Candidates should have proven B2B enterprise software experience, strong communication skills, and a focus on demand generation. You'll be part of a dynamic team committed to leveraging AI technologies to create impactful business solutions in a flexible and inclusive environment.

Benefits

Hybrid work opportunities

Inclusivity programs

Qualifications

• Proven experience in B2B enterprise software, preferably with AI or data.
• Excellent communication and stakeholder management skills.
• Strong project management capabilities with attention to detail.

Responsibilities

• Orchestrate demand generation for AI offerings across the enterprise.
• Align Sales, Marketing, and GTM leaders to drive AI pipeline.
• Manage global demand generation reporting for AI.

Skills

B2B enterprise software

Demand generation

Pipeline management

Strong communication skills

Analytical problem solver

Job description

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Reporting directly into the AI Business Unit COO with a dotted-line relationship to the SVP Global Demand Generation, the Global Manager Demand Generation - AI is responsible for orchestrating, enabling, and executing demand generation for AI offerings across the enterprise globally. The role ensures tight alignment between Sales, Go-to-Market, and Marketing leaders across all regions and lines of business to drive predictable, high-quality AI pipeline and revenue outcomes.

This role has responsibility for enabling, achieving, and driving global AI demand generation across Marketing, BDR/BD, and Sales (including Partners & Channels), ensuring enterprise and AI Business Unit revenue objectives are achieved through at least the following;

• Global AI Industry and Solution TAM engagement through integrated campaigns
• Demand generation across AI solutions spanning core enterprise platforms, cloud, acquisitions, and customer expansion/success motions
• Exceeding value and KPI targets for AI pipeline creation, quality, and cover
• Effective global lead routing from Marketing, BDR/BD, Partners, and Ecosystem into Sales for opportunity acceptance
• Sales opportunity acceptance, prioritization, and allocation aligned to global AI GTM strategy
• Global opportunity qualification boards to approve/decline progression and resource allocation beyond early pipeline stages
• Opportunity disposition management to ensure timely progression, recycling, or closure across all regions
• High-quality AI pipeline progression across CQ+2+ through structured global pipeline reviews
• Opportunity quality and forecast integrity in CQ+1 in support of AI Business Unit and executive leadership
• CRM hygiene, AI pipeline visibility, and Sales KPI achievement through standardized global cadences
• Global demand generation reporting across Regions, Market Units, Teams, and AEs for AI

The primary goal of this position is to ensure Sales, Solution Specialists, BDRs, Strategic Revenue, and Marketing teams globally understand their responsibilities in AI-led demand generation and opportunity progression. The role ensures teams are enabled, aligned, and cadenced to maximize productivity and deliver a consistent, high-quality four- to six-quarter rolling AI pipeline across priority target accounts worldwide.

Qualifications

• Proven experience in B2B enterprise software, preferably with AI, data, cloud, or platform solutions strong understanding of global enterprise sales, marketing, and go-to-market models, including complex buying groups
• Proven ability to build strong internal partnerships across global Sales, Marketing, Product, and GTM leadership
• Extensive knowledge of demand generation, pipeline management, forecasting, and sales methodologies
• Excellent communication, influence, and stakeholder management skills across global, matrixed organizations
• Experience in industries such as Manufacturing, Construction, Energy, Aerospace & Defense, Asset-Intensive, or Field Service environments is a plus
• Strong project and program management capabilities with attention to detail and execution rigor
• Highly organized, analytical, and creative problem solver
• Self-starter with strong ownership mindset, initiative, and drive
• Ability to work independently while collaborating effectively across regions and functions

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.