Account Director - Social Commerce / Paid Social

Propel; England; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

A fast-growing social commerce company in London is seeking an experienced Account Director to lead a team and drive client success. In this role, you will oversee multiple accounts, ensuring performance and commercial growth, while developing talent within your team. This is a unique opportunity to join a dynamic business with ambitious plans for international expansion. Ideal candidates will possess strong leadership skills, experience in agency environments, and a solid commercial mindset.

Qualifications

• Experience at Account Director level within a digital, paid social, or eCommerce-focused agency.
• Strong commercial mindset - comfortable discussing ROI, margins, and P&L.
• Proven track record leading teams and developing people.

Responsibilities

• Lead a team of AMs / SAMs - setting direction, developing talent, and ensuring strong client outcomes.
• Oversee performance across multiple accounts, reporting on ROI and commercial growth.
• Create clarity and structure in a fast-paced, early-stage environment.

Skills

Leadership

Client relationship management

Commercial mindset

Team development

Job description

Account Director – Social Commerce / Paid Social

London (4 days in-office) | £75,000–£85,000 + extras

We’re partnering with a fast-growing social commerce business helping brands succeed on platforms like TikTok Shop - managing everything from creative content to live shopping, logistics, and performance. They’ve scaled to 30+ people in just 18 months and are now looking for an Account Director to bring structure, leadership, and commercial focus to their client team.

This is a key hire as the business matures. You’ll take ownership of a group of brand accounts, lead a team of Account Managers and Senior Account Managers, and create the frameworks that keep delivery consistent as they grow.

The opportunity

• Lead a team of AMs / SAMs - setting direction, developing talent, and ensuring strong client outcomes.
• Oversee performance across multiple accounts, reporting on ROI and commercial growth.
• Create clarity and structure in a fast-paced, early-stage environment.
• Act as the senior escalation point for clients - solving problems, shaping strategy, and building long-term relationships.
• Collaborate with leadership on how account management scales across the business.

What we’re looking for

• Experience at Account Director level within a digital, paid social, or eCommerce-focused agency.
• Strong commercial mindset - comfortable discussing ROI, margins, and P&L.
• Proven track record leading teams and developing people.
• Confident managing senior client relationships and steering high-value accounts.
• Able to bring process, polish, and accountability to a young, ambitious team.

Why it’s exciting

You’ll be joining a business that’s growing fast and backed by strong investor confidence, with plans to expand internationally next year. The team is smart, collaborative, and driven - now they’re ready for someone who can raise the bar and help them scale sustainably.

If you’re a commercially minded AD who thrives in performance-led environments and wants to help shape a growing agency from the inside, this is a brilliant opportunity to make an impact!

Please note that sponsorship can't be provided for this opportunity, and with the 4-days-in working pattern we will need someone who is based in or around London, within a commutable distance.

Propel is committed to building diverse teams where everyone belongs. We partner with organisations committed to workplace diversity and evaluate talent purely on merit. We welcome candidates from all backgrounds and provide equal opportunities regardless of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, or disability status. If you need any adjustments during the recruitment process, please let us know. We're here to ensure every candidate can fully participate and demonstrate their abilities.