Senior Demand Gen Lead — SaaS & Analytics Campaigns

Cloud Software Group Career Center; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Cloud Software Group seeks a Demand Generation Lead to drive campaigns for the Spotfire BU, coordinating with sales and marketing to generate pipeline and revenue. You will implement data-driven strategies, manage cross-functional teams, and optimize ROI across global campaigns.

You will build nurture programs, track KPIs, and collaborate with product marketing, regional teams, and vendors to ensure effective handoffs and growth of the Spotfire brand.

Qualifications

• Bachelor's degree in marketing, business, information technology, or related field.
• 7+ years of marketing or sales operations or relevant experience.
• Experience with data analytics, visualizations, and data science software.
• Experience building Spotfire marketing campaigns and executing strategy around industry campaigns.
• Experience with SaaS products and sales engagement platforms.

Responsabilités

• Design, plan, manage, and optimize integrated digital campaigns across channels.
• Build a repeatable, measurable global demand engine for Enterprise buyers.
• Create nurture programs to improve leads-to-opportunities conversion.
• Monitor and report campaign performance across KPIs and ROI.
• Collaborate with marketing, sales, product marketing, and vendors.
• Forecast, budget, measure, and report impact of demand campaigns.
• Evaluate new technologies to address future use cases.

Connaissances

Data analytics knowledge

English fluency

SaaS experience

Formation

Bachelor’s degree in marketing or related field

Outils

Spotfire

Salesforce CRM

Pardot

Outreach

InsideSales

Salesloft

HubSpot

NetSuite

Description du poste

Cloud Software Group seeks a Demand Generation Lead to drive campaigns for the Spotfire BU, coordinating with sales and marketing to generate pipeline and revenue. You will implement data-driven strategies, manage cross-functional teams, and optimize ROI across global campaigns.

You will build nurture programs, track KPIs, and collaborate with product marketing, regional teams, and vendors to ensure effective handoffs and growth of the Spotfire brand.