Global Demand Gen Leader — Hybrid/Remote, SaaS Growth

Sidetrade; Paris; Hybride; EUR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Great culture

Health & wellness coverage

Paid holidays

Career growth and mentorship

Résumé du poste

Sidetrade is seeking an experienced VP Demand Generation to steer the global demand engine and accelerate pipeline growth across Europe and North America. You will own strategy and execution from brand awareness to opportunities for sales teams, leading multi-channel campaigns and an ABM motion.

The role requires 8+ years in B2B SaaS marketing, a proven track record in building scalable pipelines, and hands-on expertise with Marketo, Salesforce and ABM platforms.

Qualifications

• 8+ years in progressive B2B SaaS marketing roles with senior demand gen leadership.
• Proven track record building/scaling pipeline and revenue.
• Deep expertise in paid media, SEO/SEM, email nurture, content, webinars and events.
• Strong ABM experience with enterprise and mid-market segments.
• Hands-on with modern marketing tech: Marketo, Salesforce, ABM platforms.

Responsabilités

• Own and drive Sidetrade's global demand generation strategy to grow pipeline and revenue.
• Build and lead a high-performing demand gen team across channels.
• Align with Sales on targets, prioritisation, and ABM programmes.
• Define and execute integrated multi-channel campaigns across Europe and North America.
• Develop and scale an ABM motion with personalised programmes for strategic accounts.
• Collaborate with Marketing Ops on tech stack, data hygiene, attribution and reporting.
• Present pipeline and ROI metrics to CMO and executives, manage budget.
• Champion the Sidetrade brand across markets and stay ahead of trends.

Connaissances

Demand generation leadership

ABM

Multi-channel marketing

Marketing tech stack

Data analytics

Cross-functional collaboration

Outils

Marketo

Salesforce

6sense

Demandbase

HubSpot

Description du poste

Sidetrade is seeking an experienced VP Demand Generation to steer the global demand engine and accelerate pipeline growth across Europe and North America. You will own strategy and execution from brand awareness to opportunities for sales teams, leading multi-channel campaigns and an ABM motion.

The role requires 8+ years in B2B SaaS marketing, a proven track record in building scalable pipelines, and hands-on expertise with Marketo, Salesforce and ABM platforms.