Demand Generation Lead - Spotfire BU

Cloud Software Group Career Center; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Cloud Software Group seeks a Demand Generation Lead to drive campaigns for the Spotfire BU, coordinating with sales and marketing to generate pipeline and revenue. You will implement data-driven strategies, manage cross-functional teams, and optimize ROI across global campaigns.

You will build nurture programs, track KPIs, and collaborate with product marketing, regional teams, and vendors to ensure effective handoffs and growth of the Spotfire brand.

Qualifications

• Bachelor's degree in marketing, business, information technology, or related field.
• 7+ years of marketing or sales operations or relevant experience.
• Experience with data analytics, visualizations, and data science software.
• Experience building Spotfire marketing campaigns and executing strategy around industry campaigns.
• Experience with SaaS products and sales engagement platforms.

Responsabilités

• Design, plan, manage, and optimize integrated digital campaigns across channels.
• Build a repeatable, measurable global demand engine for Enterprise buyers.
• Create nurture programs to improve leads-to-opportunities conversion.
• Monitor and report campaign performance across KPIs and ROI.
• Collaborate with marketing, sales, product marketing, and vendors.
• Forecast, budget, measure, and report impact of demand campaigns.
• Evaluate new technologies to address future use cases.

Connaissances

Data analytics knowledge

English fluency

SaaS experience

Formation

Bachelor’s degree in marketing or related field

Outils

Spotfire

Salesforce CRM

Pardot

Outreach

InsideSales

Salesloft

HubSpot

NetSuite

Description du poste

Demand Generation Lead - Spotfire BU

Cloud Software Group is seeking a Demand Generation Lead to join our Spotfire Marketing team. You will be responsible for developing and implementing strategies to generate leads and revenue for the company. The person will work closely with the sales and marketing teams to align efforts, and use data and analytics to measure and improve performance. The role reports to the Head of Spotfire Marketing and collaborates with Sales, IT, and third-party vendors.

Responsibilities & Duties:

• Campaign Planning & Implementation: Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline and grow awareness of the Spotfire Brand.
• Building a repeatable and measurable global demand engine that engages and converts Enterprise technology buyers.
• Creating impactful nurture programs to improve conversion rates from leads to opportunities
• Monitoring and reporting campaign performance with detailed tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Working closely with the Head of Marketing for both tracking, reporting, and efficient lead management in the handoff from marketing to sales
• Directly collaborating with product marketing, global and regional marketing, Sales, Pre-Sales, design, legal, procurement teams.
• Forecasting, budgeting, measuring, and reporting on the impact of global demand campaigns and digital initiatives, while continuously optimizing ROI.
• Evaluate and implement new technologies to address future use cases and business requirements.
• Ensure communications maintain GDPR compliance.

Requirements:

• Bachelor’s degree in marketing, business, information technology, or sufficient related professional experience.
• 7+ years of marketing or sales operations or other relevant professional experience.
• Knowledge and experience around Data Analytics, Visualizations, Data Science software
• Experience building Spotfire Marketing Campaigns and experience developing and executing strategy around industry and line of business campaigns
• SaaS experience
• Fluent in English
• Preferred: Data Analytics knowledge, Spotfire Knowledge and experience with Spotfire
• Experience with sales engagement platforms (ex. Pardot, Outreach, InsideSales, Salesloft).
• Experience with Salesforce CRM or other CRM platforms (ex. Hubspot, NetSuite)

Prefer Candidates with:

• Previous Marketing Demand Generation experience in Analytics and Data Science, specifically Spotfire
• A passion for creative plans to drive new leads and increase awareness
• Experience with Zoom Webinars, Marketing technologies such as Pardot, social media
• Ability to manage multiple platforms and projects at the same time.
• Ability to work collaboratively and cross functionally to ensure business and technical needs are met and projects are completed in a timely manner.