Media Manager

McCormick & Company; Avignon; Sur place; EUR 60 000 - 85 000; Plein temps

Résumé du poste

A leading global food company is seeking a Media Manager to develop and execute media strategies across Europe. The role involves overseeing media excellence in traditional and digital marketing channels. Ideal candidates have a strong background in media strategy, performance analytics, and excellent communication skills. Qualifications include a BA/BSc in Marketing or related fields and profound knowledge of digital media platforms.

Qualifications

• Proven experience in media strategy and execution across traditional and digital channels.
• Strong understanding of digital media and analytics.
• Ability to work with cross-functional teams.

Responsabilités

• Develop and operationalize media strategies across EMEA.
• Create insights across paid activations with a focus on storytelling.
• Lead Paid Search strategy and performance evaluation.

Connaissances

Media strategy development

Digital media understanding

Performance analytics

Communication skills

Project management

Formation

BA/BSc in Marketing, Economics, Business

MSc in relevant field

Outils

Google Ads

Meta Ads Manager

MS Office (PowerPoint, Excel, Word)

Description du poste

Position Summary

Media Manager

Haddenham, UK

Reporting to the Senior Manager, Global Media (G.63) you will lead the development and execution of integrated media strategies across some of McCormick’s core European brands. This role is pivotal in driving media excellence across both traditional and digital channels, with a strong focus onPaid Search,Programmatic, andSocial Media(paid, earned, and owned). You will act as a strategic partner to regional and local marketing teams, ensuring media investments are insight-led, performance-driven, and aligned with brand objectives.

Key Responsibilities

• Media Strategy and Leadership
  • Develop and operationalize holistic media strategies across EMEA, spanning TV, Connected TV/OTT, DOOH, Search, Display, Programmatic, and Social. Championing a media-neutral, consumer-centric approach to planning and execution.
  • Partner with local marketing teams, finance, procurement, and creative teams to deliver integrated campaigns that reflect the full consumer journey and brand values.
  • Provide strategic oversight and guidance across paid, earned, and owned social media. Ensure cohesive brand storytelling and performance across platforms, working closely with content and community teams
• Performance and Analytics
  • Create and deliver EOC insights across all paid activations with a focus on storytelling and actionability
  • Utilize all available ad platforms to QA campaigns in real time and identify optimization opportunities
  • Improve delivery of media buys through real time insights and in-flight optimization across PPC, programmatic, and social
  • Deliver data driven creative insights and best practices to creative partners ahead of asset production
• Paid Search Ownership
  • Lead the Paid Search strategy across responsible markets, including performance evaluation, budget optimization, and alignment with broader digital marketing goals.
  • Collaborate with agencies and internal teams to drive continuous improvement and innovation.
• Agency and Partner Management
  • Collaborate with media agencies to guide planning, execution, and optimization
  • Provide input into budgeting processes and ensure adherence to media best practices and benchmarks.
  • Proactively build strong working relationships with platform partners and attend regular business reviews
• Media Innovation and Trends:
  • Identify and scale innovative media opportunities that deliver measurable impact.
  • Stay ahead of industry trends and provide thought leadership to internal stakeholders.
  • Cultivate subject matter expertise on media-driven media landscape including proven ability to manage multiple projects effectively and diplomatically

Qualifications

• BA/BSc in Marketing, Economics, Business, or related field
• Proven experience in media strategy and execution across traditional and digital channels.
• Strong understanding of digital media, biddable analytics, CPG/FMCG industry, and competitive landscape
• Knowledge of media ecosystem and platforms (Google Suite, Meta, DSPs)
• Experience leading projects and cross functional teams, including proven ability to manage multiple projects effectively and diplomatically
• Strong intellectual curiosity and ability to navigate complex / new situations
• Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business analytics team, and platform teams
• Strong oral and written communication skills
• Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)
• Strong working knowledge of ad platforms

Preferred Qualifications

• MSc/BA/BSc in Marketing, Economics, Business, or related field
• Strong working knowledge of Google Ads manager, Meta Ads manager, TikTok Ads manager, DSPs (DV360, The Trade Desk etc.) and GA4
• CPG/FMCG background preferred
• Advanced experience leading multiple projects effectively and diplomatically.
• Ability to translate quantitative data into actionable insights through storytelling.

Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.