Lifecycle Product Specialist

Migraine Buddy; Paris; À distance; EUR 50 000 - 75 000; Plein temps

Résumé du poste

A digital health platform is seeking a Lifecycle Product Specialist to manage and scale their customer engagement engine. You will focus on driving growth in premium subscription conversions and user retention through coordination with media, product, and data teams. Successful candidates should have expertise in lifecycle marketing, A/B testing, and analytics tools. This is a full-time remote position with an anticipated start date in January 2026.

Qualifications

• Proficiency in lifecycle marketing and automation across various channels.
• Experience using CRM tools such as Braze, Hubspot, or Mailchimp.
• Skills in audience segmentation and targeted messaging.

Responsabilités

• Manage and scale the customer engagement engine.
• Drive subscription conversions and user retention.
• Coordinate with teams to optimize customer-facing assets.

Connaissances

Lifecycle marketing & automation

CRM tools

Audience segmentation & targeting

A/B testing

Product messaging

UX writing / microcopy

Analytics

Subscription conversion & retention optimization

User journey building

AI-assisted workflow creation

Outils

Braze

Hubspot

Mailchimp

Mixpanel

Amplitude

GA4

Description du poste

We’re looking for a Lifecycle Product Specialist who can blend creativity, data fluency, and operational precision.

This person will help us run and scale our customer engagement engine, from weekly communications to sophisticated audience journeys, while driving measurable growth in premium subscription conversions and long-term user retention.

You’ll work closely with media, product, and data teams to ensure that everything we send, publish, or launch is coordinated, optimized, and aligned with our users’ real needs.

Responsibilities

• Run and scale the customer engagement engine, managing weekly communications and audience journeys.
• Drive measurable growth in premium subscription conversions and long-term user retention.
• Coordinate with media, product, and data teams to optimize all customer‑facing assets.

Qualifications

• Lifecycle marketing & automation (email, push, in‑app messaging)
• CRM tools (Braze, Hubspot, Mailchimp, or equivalent)
• Audience segmentation & targeting
• A/B testing (setup, execution, analysis)
• Product messaging for feature launches & user onboarding
• UX writing / microcopy (tooltips, flows, in‑app guidance)
• Analytics (Mixpanel, Amplitude, GA4, or similar)
• Subscription conversion & retention optimization
• User journey building (activation → engagement → retention)
• Nice to have: AI‑assisted workflow creation (content, testing, automation)

Employment Details

Full Time, Full Remote, no planned travel.

Other Information

Start date: January 2026. End date: Long term. Workload: Full Time.